YR Launch Personalised Face Masks
By Emily Peagram 14 Aug 2020
With face coverings now mandatory in shops, customisation kings, YR, have launched a mask personalisation service.
YR Masks enable customers to purchase washable, customisable, face coverings, which are available in sizes suitable for adults and children from 5 years up.
The masks, which retail at £8 each including postage, are double layer fabric, with the inner layer being 100% cotton - outer layer is ‘performance fabric with superior wicking’ (polyester) and have elasticated straps to ensure a snug fit around the face.
YR are best known for their in-store customisation collaborations with big fashion brands such as Michael Kors, Selfridges, Nike and Levi. In recent years, the company have experienced an explosion of interest in product customisation in-store, online and at events.
Covid 19 has temporarily stunted YR’s growth in live customisation at events but online product personalisation is booming and Tim Williams, company co-founder, believes face coverings are here to stay:
“Covid 19 has been an unexpected challenge for the retail industry and we are one of many businesses affected. But we have seen a 200% increase in enquiries for the YR platform from fashion and accessory brands and I predict the pandemic will not only drive demand for face coverings now but it will be the must-have fashion accessory of the future”.