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Yarn Shop Day 2017 proves to be a success

By Mark Hayhurst 16 May 2017

Yarn Shop Day 2017 was another great success.

Being held for it’s fourth successive year almost 200 shops took part throughout the country on May 6.

The campaign to support bricks-and-mortar knitting shops was launched in 2014 by leading publications Let’s Knit and Let’s Get Crafting.

Sarah Neal, editor of Let’s Knit Magazine said: “Early feedback suggests that this year’s Yarn Shop Day has been the most successful ever.

“Having founded the campaign four years ago we’re delighted to see it grow in this way and provide such a great return for bricks and mortar shops, who are vital for the health of our industry.

“We would like to thank all the participating shops for hosting such vibrant, exciting events on Yarn Shop Day and making it a truly fabulous day.”

Many stores held workshops, ran competitions or knit-and-natter sessions, hosted book signings, gave away goodie bags and offered discounts, not to mention tea and cake.

The campaign is promoted by Let’s Knit, Let’s Get Crafting, Craft Business, Crafts Beautiful and Sew, both in print and on social media, and is supported by big industry names such as Debbie Bliss, Search Press, Erika Knight, Campaign for Wool and leading spinners.

This year, Debbie Bliss created an exclusive blanket pattern made up of six repeating squares.

And there were also free patterns for this year’s mascots Rainbow the Unicorn and Coral the Mermaid.

Christine Perry, author and blogger, otherwise known as Winwick Mum, attended City Knits/Christine’s Wool Shop in Bournville.

Commenting on her blog, she said: “This is the third Yarn shop Day I have been involved with and each one has been brilliant, and each year the number of shops that get involved has grown. I think that events like this are really important if we’re going to keep our bricks and mortar shops open; yes, often online is cheaper and easier but you can’t beat being able to go into a shop to squish, to chat and to get an instant feel-good hit from being surrounded by so much yarn.”

Helen, from the blog The Knitting Exploits of Josiekitten, wrote on her blog: “I spent the day at Diss Wool and Craft shop and had a lovely time. I was running two workshops - how to knit mini-socks in the morning and Granny square crochet in the afternoon. Even though the class sizes were small, it was a really fun day and I was very impressed with how well the participants did! One of the people in the sock class, Julie, has already cast on her first proper size sock after knitting another mini one at home today. I wonder if she realises what a slippery slope she’s on now! Socks are my absolute favourite thing to knit and buying sock yarn is very addictive!”

Emma Varnam, blogger, author and designer, was at Black Sheep Wools in Culcheth, Warrington, she said on her blog: “It was a lovely day. All of the ladies at Black Sheep Wools are so kind and generous. Sara and the
gang always make me feel so welcome and it has to be said that the cake is second to none. I do not think I have ever seen the yarn barn so busy. Over the years Yarn Shop Day has really gathered momentum. I
am so pleased that Let’s Knit Magazine have continued to co-ordinate and grow this festival. The joy and the excitement in the shop was palpable and it
feels like a a wonderful way to support your local shop. I am looking forward to next year now.”

Reactions on twitter

It was absolutely brilliant to see so many of you on #yarnshopday! (Can’t
believe we’re only just recovering and its already Wednesday…)


So much @BarleyMassey #fabrications in Hackney today celebrating #yarnshopday & #hatsofhackney loved making loom flowers my hat is awesome now


A big thank you to those who came to our 1st #YarnShopDay. And a really big thank you to those…


A huge thank you to all our customers who shared #yarnshopday 2017 with us on Saturday & all the generous donations for @AlzSocWMidlands


Thank you to everyone who came by today for #yarnshopday! I’ve had a truly fabulous time meeting all my fellow wool sisters.


Busy day at Broadway Market - a great example of how small business helps build communities. #yarnshopday #businessrates #saveourhighstreet


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