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Two key appointments for West Design and docrafts

By Mark Hayhurst 04 Dec 2017

Two new team-members have joined one of the UK’s leading craft suppliers, bringing with them a wealth of expertise in art, craft and stationery.

Working for Whincroft, the parent company of docrafts and West Design, these key appointments will boost development and promotion of the company’s range of innovative craft products as well as expanding its digital footprint.

Amy Gilbert, marketing editorial manager, joins the company from Hobbycraft, where she managed the UK’s number one craft blog and commissioned projects. A keen papercrafter, baker and sewer, Amy will head-up the digital and print content.

She said: “I’m looking forward to getting stuck into all the creative projects. I especially love the seasonal collections and will be seeking out all the hottest new trends.”

Stephen Bugh
Stephen Bugh

Stephen Bugh, category product manager, has been involved in the art, craft and stationery markets for over 12 years, working for Findel Education and Office Depot at an International level.

He said: “West Design and docrafts have such a great range of products and this role gives me the chance to bring the best of both to our trade partners. I’ll be drawing my product marketing experience to help us improve the relevance of our diverse product range and uncover new growth opportunities.”

The appointments come less than a year after Whincroft acquired Dorset craft supplier docrafts, a move that’s allowed the company to bring new products to market within a short time span.

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