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Trimcraft launches new trade website

By Mark Hayhurst 07 Dec 2018

Nottingham-based Arts and Craft supplier Trimcraft have launch its newly designed trade website.

The revamped website offers improved functionality, as well as a stylish and streamlined design, to make placing orders for on-trend craft products easier.

Claire Brudenell, marketing and licensing manager, said: “This website has been over a year in the making and is designed with our customers feedback in mind.

“We are dedicated to improving user experience and the site will organically grow and improve, as our customers feedback their requirements.

“We aim to make dealing with Trimcraft as easy as possible. With over 1800 products, Trimcraft offer choice, quality & value to the craft industry.”

The completely redesigned website offers a user-friendly experience, providing quick and easy access to products using the brand new Doofinder search engine technology. Practical filters have also been introduced to allow customers to shop by product type, brand, theme, or collection, before checking out securely with Sage Pay, the company’s chosen payment solution.

Trimcraft have also invested heavily in a new stock allocation system to ensure that once an order is placed, any items a customer has on order are ring-fenced just for them, aiming to reduce out of stock deliveries and increase order fulfilment.

The customer-focused site also makes re-ordering easier by introducing a favourites list, to which retailers can save their frequently ordered items for quick reference and reordering. Trimcraft also aim to provide more visual content for each product, as the completely redesigned site can now feature five images per product listing, as well as videos.

Retailers will also be the first to find out about new releases as Trimcraft’s new trade website will also be updated regularly with information about new product launches and other exciting company news, exclusively for account holders.

The website is now live and can be found at the same address: www.trimcraftdirect.com. Those previously registered with Trimcraft Direct will be able to log into their existing account, but for security reasons will be prompted to change their password when gaining access to their account space. New trade customers are also welcome and can find details of how to register on the website.

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