The British Heart Foundation launches The Big Stitch
By Mark Hayhurst 01 May 2018
The British Heart Foundation (BHF) is calling all crafty fashion fans to help the fight against heart disease by taking part in The Big Stitch campaign.
Launching between July 1-5, 2018, shoppers can put their creativity and sewing skills to the test by adding their own personal stamp to an item they find in one of our shops and be in with a chance of winning an amazing prize.
Taking part couldn’t be easier, all shoppers have to do is pop into their nearest BHF shop, buy a piece of clothing or accessory and upcycle it! BHF shops are full of amazing finds that can easily be adapted to personal style. Whether it’s fraying, tasselling, graffiti or stencilling, shoppers can show us their fab creations by entering our competition.
All shoppers need to do is upload their ‘before’ and ‘after’ pictures by tagging the BHF on Twitter, Instagram or Facebook, and include the hashtag #TheBigStitch (remembering to show us the BHF tag in the ‘before’ image). All tagged images will be showcased on our online photowall and our winners will be chosen once the competition closes.
But shoppers don’t have to wait until July to get started – they can pop into a BHF shop with family and friends now to start planning their Big Stich project. Not only will shoppers be creating a truly unique piece for their wardrobe, but all items brought from BHF shops helps fund research into the fight for every heartbeat.