STAEDTLER at the London Stationery Show 2019
By Mark Hayhurst 21 Feb 2019
Colour and creativity are at the heart of STAEDTLER’s stand at this year’s London Stationery Show, with an unprecedented number of new products and range extensions on display.
Design Journey is STAEDTLER’s brand new collection of premium products for the hobby artist, from sketching pencils through to luminous acrylics. Taking inspiration from North American national parks for its logo and packaging design, Design Journey comprises around 30 products in more than 60 product variations to motivate beginners to start their design journey and to encourage more advanced artists to try new techniques and develop their skills.
Products include STAEDTLER classics as well as many brand new innovations such as woodless pencils, pastel pens, brush pens and new colouring and watercolouring pencils. For additional clarity, each pack design features an authentic application image to communicate the precise properties and usage of the products.
Along with a ground breaking new polymer modelling clay to be previewed at the show, there are also various new FIMO colour packs, new larger pack sizes and FIMO kids ‘funny’ kits on display. Designed to foster children’s creativity and imagination, the ‘funny’ range comprises eight individual modelling sets complete with two FIMO blocks and simple instructions. Finally, FIMO liquid decorating gel is now available in gold, silver and black in addition to the original transparent option.
With pastels still a key trend across many sectors, STAEDTLER has increased its Pastel Line range of key Back to School stationery items, all attractively presented in colour co-ordinated packaging. New for 2019 are pastel themed collections of colouring pencils and pastel packs of both triplus and Textsurfer highlighters.
The new Comic Range, designed to encourage children to embrace writing and drawing, combines fun graphics featuring three comic art-style motifs – Bang, LOL and Superheroes – with the brightest of colours. The visually appealing range includes graphite and colouring pencils, tub sharpeners, erasers and geometry sets.
New additions to the triplus family
STAEDTLER’s popular triplus range of triangular shaped writing instruments has been extended with the addition of triplus permanent, a fineliner with waterproof ink available in ten different colours. Also new are ten new colours for the triplus ballpoint range, bringing the total to 20 for M and XB line widths. Brand new for 2019 is the F line width option, available in red, green, black and blue.
Yet again, STAEDTLER has increased the number of colours available in the triplus fineliner range with the introduction of 12 exciting new shades bringing the total to an incredible 60. The new colours include inspirational shades such as dove grey, vanilla and mahogany. Completing the triplus additions are three new trend sets, Llama, Watermelon and Botanical, joining the ‘My Colours’ series of colour-themed sets of six fineliners or six fibre tips, neatly presented in desktop boxes.
STAEDTLER (UK) Ltd
Stand M541 at The London Stationery Show
0845 600 5930