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Sign up to Yarn Shop Day 2017 now

By Mark Hayhurst 23 Mar 2017

Do you want to boost your business and have fun at the same time?

Then sign up for Yarn Shop Day 2017, the campaign to support bricks-and-mortar knitting shops. Now in its fourth year, it returns on Saturday, May 6.

It was launched in 2014 by leading publications Let’s Knit and Let’s Get Crafting, and last year nearly 200 shops took part throughout the country.

Feedback from retailers included increased footfall, boosted sales and in some cases their best day of trading ever.

Participating stores are encouraged to host an event by doing something special on the day, such as offering discounts, running competitions, holding workshops or knit-and-natter sessions, hosting book signings, giving away goodie bags or by simply offering tea and cake.

It couldn’t be easier to get involved in this great event, which increases in size each year. Head along to the Lets Knit website and click on the Yarn Shop Day – get involved button.

From here it takes you to the Yarn Shop Day information page which is packed full of facts and interesting information.

As a retailer, to get involved, click on the ‘Own a Yarn Shop?’ button and you will be taken to another page of information.

At the top right-hand side of this page click on the promote button and you will then find yourselves on the sign-up pages.

And if you are a techophobe don’t worry call 01206 505114 or email to join in.

Resources are provided in return for signing up to the official campaign, such as free patterns to give to customers and a listing on the Yarn Shop Day map.

The campaign is promoted by Let’s Knit, Let’s Get Crafting, Craft Business, Crafts Beautiful and Sew, both in print and on social media, and is supported by big industry names such as Debbie Bliss, Search Press, Erika Knight, Campaign for Wool and leading spinners.

This year, Debbie Bliss has created an exclusive blanket pattern made up of six repeating squares. Patterns for the squares will be available exclusively from yarn shops in the weeks running up to the event, with one square
released every week, with the complete pattern for the blanket made available on the day.

There are also free patterns for this year’s mascots Rainbow the Unicorn and Coral the Mermaid.

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