Sequin Art partners with Disney Channel
By Mark Hayhurst 29 Oct 2018
Sequin Art Limited has partnered with Disney and other popular channels to launch a National UK TV advertising campaign with the aim of increasing product awareness and to drive sales ahead of Christmas.
Eleven different ten-second sponsorship bumpers are shown on Children’s Disney channel to enhance brand recognition during the key trading period. Following the success of its TV ad campaigns that first aired in 2007, Sequin Art is sticking with this medium to promote the brand.
The 2018 campaign demonstrates the company’s continuous commitment and a huge investment in product marketing that plays a significant factor in the continued popularity of Sequin Art products. The new advertisement is fun and playful and is showcasing eight brand-new designs that are now available to all Sequin Art fans to purchase.
The Thirty second TV commercial is currently being shown throughout the day on Disney, Nickelodeon, Pop, CITV, Boomerang, Cartoon Network, Sky1 and Sky Movies Disney channels.
Neil Clark, General Manager at Sequin Art, said: “We are very excited to be launching our new TV campaign to raise brand recognition and support our retail partners in the run up to the festive season. We partnered with a number of channels, including peak airtime sponsorship slots on Disney to reach our target market and boost sales.”
The new campaign was launched at the end of October and will be on TV screens until December 10.