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Revealing new industry research presented at CHSI Stitches

By Mark Hayhurst 30 Jan 2018

Revealing new, independent research into the craft industry will be presented for the first time at CHSI Stitches 2018, the UK’s trade show for the creative craft industry.

The Craft Report – The Future Is Ours To Create is a major new piece of industry research, carried out exclusively for CHSI Stitches, based on data collected from more than 3,000 people in the UK.

Dominic Fleming, head of events at ICHF, said: “The Craft Report is only available to visitors to CHSI Stitches 2018. The presentation will provide visitors to the show with essential information about their customers, practical ideas to improve their business and unique, up-to-date insight into the market trends and opportunities.”

The Craft Report – The Future is Ours to Create will be presented by research specialist Linda Jones at 10am on Sunday, February 18, 2pm on Monday, February 19, and 11.15am on Tuesday, February 20, in the new Presentation Theatre.

Throughout the three-day trade show, an impressive line-up of speakers from Pinterest, M&S and national magazine brands, will be sharing their knowledge and expertise in the Presentation Theatre.

Key business names presenting seminars at CHSI Stitches 2018 include former head of M&S womenswear colour department, Stef Steen, giving visitors insight into colour trend forecasting and Ayumi Nakajima, head of growth and partnerships at Pinterest UK, revealing how to make the best use of the site for business growth.

Talking about the big trends in interiors and homes are Suzanne Imre, editor of Livingetc and Deborah Barker, editor-in-chief of Homes & Gardens. Rhoda Parry, editor of Country Homes and Interiors and Diane Kenwood, former editor of Woman’s Weekly will discuss experiential marketing and growing a brand profile.

Maeri Howard of the Make and Do Studio and Anne Gould of Workingwordz Media provide invaluable advice and practical tips on creating and using video and photography on social media and digital expert Warren Knight sets out his four steps to a successful social media plan.

Duncan Smith, compliance training specialist, will be giving visitors a vital checklist of essential actions for holding customer data before the GDPR comes into force in May; Aceville Publications will announce the winners of the International Craft Awards and the teams behind Yarn Shop Day and Sew Saturday offer insight, expertise and tips on their key retail campaigns.

Registration for CHSI Stitches is free – visit to register. All seminars will take place in the Presentation Theatre. No booking is required but it is advisable to arrive early to get a seat.

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