Pantone announces the Color of the Year 2019: PANTONE 16-1546 Living Coral
By Mark Hayhurst 06 Dec 2018
Pantone, provider of professional colour standards and digital solutions for the design industry, has announced PANTONE 16-1546 Living Coral as the Pantone Color of the Year 2019, an animating and life-affirming shade of orange with a golden undertone.
We get energy from nature. Just as coral reefs are a source of sustenance and shelter to sea life, vibrant yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.
In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages lighthearted activity. Symbolising our innate need for optimism and joyful pursuits, Pantone 16-1546 Living Coral embodies our desire for playful expression.
Representing the fusion of modern life, Pantone Living Coral is a nurturing colour that appears in our natural surroundings and at the same time, displays a lively presence within social media.
“Colour is an equalising lens through which we experience our natural and digital realities and this is particularly true for Living Coral,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute. “With consumers craving human interaction and social connection, the humanising and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord.”
Pantone 16-1546 Living Coral emits the desired, familiar and energising aspects of colour found in nature. In its glorious, yet unfortunately more elusive, display beneath the sea, this vivifying and effervescent colour mesmerises the eye and mind. Lying at the centre of our naturally vivid and chromatic ecosystem, Pantone Living Coral is evocative of how coral reefs provide shelter to a diverse kaleidoscope of colour.
“Colour enhances and influences the way we experience life,” said Laurie Pressman, Vice President of the Pantone Color Institute. “As a shade that affirms life through a dual role of energising and nourishing, Pantone 16-1546 Living Coral reinforces how colours can embody our collective experience and reflect what is taking place in our global culture at a moment in time.”