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New marketing communication director role for Herberth

By Mark Hayhurst 01 Feb 2018

Margit Herberth has been appointed marketing communication director for the Christmasworld, Paperworld and Creativeworld trade fairs and the Beautyworld global brand.

She will assume responsibility for the conceptual and strategic development of the marketing-communication activities and the accompanying communication measures in the Consumer Goods Business Unit of Messe Frankfurt.

She takes over from Julia Uherek who will then be able to concentrate fully on her new position as group show director in the Consumer Goods Business Unit.

Margit Herberth has been sales manager for the Beautyworld, Hair & Beauty and Christmasworld consumer-goods fairs since 2007. Prior to joining Messe Frankfurt, she worked as international fairs project manager at Baden-Württemberg International, the centre of excellence of the German State of Baden-Württemberg for the internationalisation of business, science and research.

She has a Bachelor of Arts degree from Stuttgart Media University and can boast extensive experience in the field of media and communication management.

Julia Uherek, group show director consumer goods, Messe Frankfurt Exhibition GmbH, said: “We are delighted to be able to fill this position from our own ranks because Margit Herberth is not only highly familiar with the consumer-goods markets and the trade-fair business but also with our exhibitor and visitor communication activities.”

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