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Multi-channel Craft Retailer Create and Craft Introduce Amazing Opportunity for Retail Stores

By Emily Peagram 17 Mar 2020

Create and Craft have announced a brand-new trade opportunity for craft retailers, distributors, and wholesalers to stock a huge range of their bestselling brands, including officially licensed Disney and Warner Bros. products, and exclusive products not previously made available for trade customers.

Ideal Shopping Direct CEO, Jamie Martin said “All retailers will have the chance to buy into many of our bestselling brands, giving them an exciting new chance to stock the most innovative and recognisable names in the crafting industry. We feel it’s essential to give high street sellers and smaller independent businesses an available source of cutting-edge product and help them to support their own customers.”

This new venture from Ideal Shopping Direct’s crafting division is unique in its approach to aftersales support. Trade customers will have access to demonstrations designed to inspire and educate them on their purchases, enabling them to show their customers how to get the most out of their products. Create and Craft hopes that this will further empower smaller retailers as independent sellers.

Create and Craft are also planning demonstration days, in which dedicated experts will meet with the retailers and answer their questions and queries, and can even promote the local retailers live on Create and Craft’s television channel. Create and Craft can also promote retailers in their house magazines to a subscriber count in excess of 70,000 crafters.

Stephanie Weightman, I-Hub Managing Director commented; “I’ve always been passionate about inspiring and educating the customer and am so excited to be launching this in store demonstration program. We have a great variety of on air celebrity crafters with a wealth of knowledge about many crafting techniques and we are sure that both retailers and their customers will benefit hugely from these demonstration days”.

For further information on the available brands and to register as a trade customer, please visit to arrange contact and a visit to your store. Our friendly and helpful agents will meet you face-to-face to discuss more about the service and products available to you.

About Create and Craft TV

Create and Craft, part of the Ideal Shopping Direct Group – the No. 1 direct TV retailer in craft in the UK – is an award-winning multi-channel craft retailer. Create and Craft broadcasts live on TV and online in the UK and US to more than 70 million homes. It offers paper craft, jewellery, sewing, cake decorating and knitting products. Create and Craft have recently won several International Craft Awards that are customer voted including; Best TV Shopping Channel for Crafts, Best for Customer Service, Best Craft Blog and Best Website, a true reflection of what the craft community feel. UK customers access Create and Craft via Freeview channel 23, Sky channel 683, Freesat 813, Virgin 748, or via

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