The magazine tailor made for craft retailers

📈 Consumer buying trends
🚨 Breaking industry news
🚀 Product innovations and launches
🗓 Key events for your calendar
🙌 Retailer support strategies uncovered

Download your free copy now!

Download Free

Navbar button Craft Business Search Button

Download your free copy of Craft Business

Download Now

Most Popular Lockdown Hobbies for Women Revealed

By Emily Peagram 13 Jan 2021

With the UK in the midst of a second lockdown, new research reveals the hobbies women are turning to tackle boredom and develop new skills to pass the time.

The survey of 1,000 UK women, carried out by the UK’s leading independent online florist Serenata Flowers, reveals that half (50%) of British women have taken up a new hobby since the pandemic began, with 67% practicing their new skill at least once a week.

Of those who have taken up a new hobby, a large proportion claim to have refined their skills in the kitchen and garden, with cooking (34%), baking (31%) and gardening (26%) appearing top of the list of the most popular new skills – this is likely inspired by television favourites such as The Great British Bake Off, MasterChef and Love Your Garden.

An additional 25% say they have made more time for regular reading since the start of the pandemic, followed by textile art such as knitting, crocheting and embroidery (15%) which completed the top five list.

The research found there were some significant mental health benefits associated to learning a new skill, as 26% of respondents say it helps them to unwind, 26% say it helps to combat stress, while 24% say it allows them to switch off.

Nearly 1 in 5 (19%) say that their new hobby has helped to increase their overall happiness, which is something many people have needed since the start of the pandemic.

Identifying some of the other top reasons why British women are taking up new hobbies, 28% say they wanted to fill their spare time during lockdown, 24% wanted to cure boredom, and nearly 1 in 4 (23%) say they wanted to be more productive during such an uncertain time.

Looking at the skills women would most like to learn, of those who said they would be interested in learning something new, learning a new language (20%) came top of the list, followed by fine arts such as painting, sculpting, sketching and crafting (17%).

Next on the list was learning to play an instrument (17%), followed by baking (14%), and completing the top five, 14% said they would love to learn the art of flower arranging.

The research found that women aged 35-44 were most likely to undertake a new hobby or learn a new skill.

Lucia Polla, Marketing Manager at Serenata Flowers, comments: “The last year has been more challenging than anyone could have predicted, but it’s great to see that people are finding comfort and enjoyment from new hobbies and learning a new skill in the process.

“Now is the perfect time to get out of your comfort zone and take up a hobby which you’ve always wanted to learn but never had chance to before. From flower arranging to painting, there are so many hobbies which can help to relax the mind and boost your overall happiness in the process.”

Serenata Flowers has created a step by step guide which shows budding florists how they can get started by learning how to arrange the perfect bouquet. For more information, please visit

The top ten hobbies learnt during lockdown:

  1. Cooking (34%)
  2. Baking (31%)
  3. Gardening (26%)
  4. Reading (25%)
  5. Knitting / crochet / embroidery (15%)
  6. Yoga / meditating / mindfulness (15%)
  7. Gaming (13%)
  8. Painting / sculpting / sketching / crafting (12%)
  9. Writing (10%)
  10. Dancing (9%)

The top ten skills women want to learn most:

  1. Learning a new language (20%)
  2. Painting / Sculpting / sketching / crafting (17%)
  3. Playing an instrument (17%)
  4. Baking (14%)
  5. Flower arranging (14%)
  6. Photography / video making (13%)
  7. Dancing (12%)
  8. Knitting / crochet / embroidery (12%)
  9. Yoga / meditating / mindfulness (12%)
  10. Woodwork / upcycling furniture (12%)

Serenata Flowers is the UK’s largest independent online florist, producing quality bouquets lovingly hand-arranged by floral artists. The award-winning online florist offers free next day delivery on orders placed until 10pm, 7 days a week, so you can always make someone’s day with a gorgeous bouquet.

To find out more about Serenata Flowers, visit:

From the Craft Business Directory