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McIntosh partners with Deramores

By Emily Peagram 08 Oct 2021

McIntosh® and Deramores announce an exclusive online partnership launching today. Both MY BFL – McIntosh’s popular 100% British Bluefaced Leicester wool – and FABULOUS – the McIntosh yarn spun from a blend of British Bluefaced Leicester and Grade A Mulberry Silk – will be available at Deramores in both DK and 4-Ply.

Clowance Lawton, Head of Digital Operations at online knitting and crochet store Deramores, says, “We are thrilled to be working with James; his ideas and values align so well with our own – it’s a very natural partnership! We love that each skein of McIntosh yarn has been hand-dyed in the UK, creating a yarn range that is as unique as our customers, allowing them to live a more colourful life.”

McIntosh is the award-winning and highly celebrated natural-fibre, pure wool and yarn brand that promotes wellbeing through the joy of Mindful Knitting®, which James McIntosh and Dr Thomas Ernst FRCP call Knititation®. James says, “To have been approached by Deramores is humbling. I started McIntosh after realising hand knitting could get me out of depression and allow me to regain my life again, a process I call ‘Knititation’. To be able to partner with Deramores to spread the word about good mental health through hand knitting and crochet is an honour.”

Both premium ranges have been accredited by British Wool with the Shepherd’s Crook Mark confirming the hand knitting wool is pure British wool. Each luxurious hand-dyed skein comes with a sew-on label highlighting wash care instructions and a biodegradable yarn band. MY BFL in DK and 4-Ply is £22.50 per 100g skein. FABULOUS in DK and 4-Ply is £25.00 per 100g skein.

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