Manuscript Acquires Exclusive UK Distribution for Yookers
By Emily Peagram 17 Dec 2019
Manuscript Pen Company has added another addition to its award-winning portfolio by acquiring exclusive UK distribution rights for Yookers. This Hong Kong brand is behind the world’s first refillable felt-tip pen which works with any standard sized ink cartridge, as well as an innovative collection of products including the ‘Yooth’ range and a selection of stylish accessories. After success in Asian and European markets, Manuscript will be working with Yookers to help the company gain exposure to the UK market.
Charlie Stockbridge, Managing Director at Manuscript, said: “We’re expanding our network as a brand exponentially and we’re reaching more people through the medium of stationery. Ultimately, our aim is to offer retailers a comprehensive array of products whilst expanding our brand family with companies that share our ethos. In my eyes, Yookers is the perfect addition. Combining innovation, forward-thinking design with a user-friendly product, we can’t wait to begin work to expand its visibility in the UK.”
Fiona Cheng, based in Yookers head office in Hong Kong, said: “Over the last few years, we’ve honed our product range and increased our visibility as a viable option for retailers. In the UK, we’ve got an opportunity for growth, and, with Manuscript at our side, we’ve got the perfect opportunity to do just that.”