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ICHF launches new Cake International Academy

By Mark Hayhurst 30 Oct 2019

ICHF Events, organisers of the world’s largest cake show, Cake International, has launched a new Cake International Academy, expanding the renowned brand to include a range of professional sugarcraft workshops and an exclusive weekend retreat for dedicated cake crafters.

The Cake International Academy will deliver specialist workshops for visitors to Cake International and Cake on Tour and host the first ever retreat in June 2020.

Simon Burns, Managing Director, ICHF Events, said: “The Cake International Academy workshops will give enthusiasts at all levels a unique opportunity to learn from skilled cake artists. Cake International is recognised as the original home of sugarcraft and so we are extending the brand to encompass new ways for cake crafters to develop their creativity and immerse themselves in the craft.”

The Cake International Academy Spring Escape will provide a luxurious weekend of professional cake decorating workshops, led by acclaimed cake artists, Emma Jayne and Carla Puig, at award-winning Woodland Grange, Warwickshire from June 12-14, 2020. Emma and Carla will be leading full-day, expert workshops to small classes on Saturday and Sunday, June 13-14. The weekend also includes welcome drinks and a BBQ on Friday, June 12, a 4-course gala dinner on Saturday, June 13, two nights’ accommodation, breakfast and afternoon refreshments and use of all the hotel facilities and grounds.

Spaces are available at the Cake International Academy Spring Escape, starting at £799 for early bird bookings before January 5, 2020. Limited spaces are available at Cake International Academy workshops at Cake International at the NEC, Birmingham and Cake on Tour at ExCel, London. For all bookings visit

Cake International is the industry leading event for sugarcraft, bringing together the world’s best cake decorating talents to NEC, Birmingham and Excel, London every year. Established in 1993, Cake International is the longest standing cake decorating show featuring hundreds of exhibitors, unique displays from cake artists, workshops, demonstrations and advice, as well as a globally prestigious cake decorating competition attracting thousands of entries.

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