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Hobbycraft steps up charity efforts to raise funds for Together For Short Lives

By Mark Hayhurst 29 Jul 2019

Five inspirational colleagues from Hobbycraft and children’s charity Together for Short Lives braved the 100 mile walk across Hadrian’s Wall, raising an incredible £30,000.

Dominic Jordan, CEO of Hobbycraft, and Andy Fletcher, CEO of Together for Short Lives, along with Andrew Moulden, Michael Oates and David Poole finished the 100 miles coast to coast along Hadrian’s Wall Walk in just three days.

In addition, Hobbycraft has also raised a remarkable £400,000 from generous customers donating their digital small change through award-winning digital charity Pennies. Designed to fit with increasingly cashless lifestyles, Pennies allows customers to donate an additional 20p to their purchase in Hobbycraft stores when paying by card or digital wallet.

Since Pennies was introduced in 2016, Hobbycraft customers have made an incredible two million micro-donations in support of Together for Short Lives. Donations made through Pennies add up quickly to make a huge difference to children and their families. For example, in just half a day, customer can raise enough to run the charity’s ‘Families Together’ online support group for two weeks.

Hobbycraft has worked in partnership with Together for Short Lives for six years, raising a total of £1.2 million. The latest fundraising achievements have helped to put the retailer on track to have its biggest ever year of fundraising.

Together for Short Lives supports 54 children’s hospice services caring for seriously ill children and their families across the UK. They are there for families every step of the way – from the point of diagnosis and at every stage of a child’s illness, through to the child’s end of life and bereavement.

Dominic Jordan said: “We are thrilled with the amount we have raised by taking on the challenge of Hadrian’s Wall Walk in partnership with Andy and the team. We are also proud of our general customers donating to the charity through Pennies’ digital charity box.

“Together for Short Lives really makes a different to lives of so many children and families and we are proud to support such a great cause. We are on track to have our biggest ever year of fundraising and it was great to take on this.”

Andy Fletcher said: “We are so grateful for the support we receive from Hobbycraft. The funds raised really do make a huge difference to our hospices and the people we care for. We’re thrilled that in joining forces with the Hobbycraft team we were able to raise such an incredible amount, and also grateful to customers for generously donating through Pennies.”

Alison Hutchinson CBE, CEO of Pennies, said: “Pennies is honoured to be a part of this partnership and help. Hobbycraft raise important additional funds for Together for Short Lives. We’d like to congratulate Hobbycraft and their customers on making two million donations through Pennies to date – they have created a real community of givers whose donations are making a lasting difference for children and families across the UK.”

Together for Short Lives is dedicated to raising awareness and funds for the 49,000 children and their families in the UK living with life-limiting conditions and the services that support them.

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