Hobbycraft Sees Searches For ‘Knitting’ Up 400%
By Emily Peagram 05 May 2020
As we all adapt to life in lockdown, Hobbycraft has seen an increased interest in the amount of people looking to take on new hobbies and learn new skills. Here is a snapshot of the research revealed by the arts and craft retailer over the past six weeks.
The top five crafts include (increased searches on website):
1. Knitting projects up 400%
2. Sewing projects 300%
3. Kids arts and crafts 400%
4. Cross Stitch 410%
5. Jigsaw 800%
The top five emerging trends include (increased searches on website):
1. Crochet 140%
2. Macramé 134%
3. Cricut 90%
4. Brush lettering 70%
5. Marbling 67%
Hobbycraft has seen a 60% increase in traffic to its website as customers have been looking for ways to keep themselves entertained during the lockdown period.
The Hobbycraft Ideas Hub has seen a 200% increase in traffic and views of the ‘Get Started In…’ series landing page are up 200% implying that the nation is planning to use this time to take on new crafting projects, learn new skills and reignite old passions.
Sewing and knitting are both seeing a resurgence. The ’50 sewing projects for beginners’ blog post has been the most popular post in the last 6 weeks with searches up 230% which is further supported by increased searches of sewing machines, fabric and thread by 155%, 60% and 310% respectively vs the six weeks previous. Knitting has also seen increased interest with page views for ‘Knitcraft’ up 128%.
Other crafts which have seen increased popularity include ‘Cross Stitch Kits’ with searches up 410%, ‘Painting by Numbers’ up 802%, ‘Kids Painting’ up 350%, ‘Jigsaw Puzzles’ up 814% and ‘Scrapbooking’ up 175%.
Mask making supplies including ‘Cotton Fabric’ is up 516%, ‘Elastic’ up 706% and ‘Buttons’ up 174% suggesting the British public are looking for ways to help the NHS by making PPE masks
To help keep children entertained at home, Hobbycraft also launched an online version of its popular Kids’ Craft Club – ‘Daily Kids’ Craft Club’ on Facebook, Twitter and Instagram. With new themes posted at 11am every day there are lots of crafting challenges and tutorials to keep mini-makers busy as well as encouraging parents to share their creations by tagging @hobbycrafthq and using the hashtag #KidsCraftClub.