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Hobbycraft Sees Christmas Sales Soar Thanks to Kirstie’s Handmade Christmas

By Emily Peagram 14 Dec 2019

Since the return of the popular Channel 4 TV show Kirstie’s Handmade Christmas on the 25th November, Hobbycraft have announced an increased demand for this year’s #MakeItDontBuyIt Christmas collection, with sales up 13% compared to 2018. A number of craft essentials have received increased interest in terms of sales and online searches on the craft giant’s website, including the following statistics:

  • Brush Lettering increased by 75%
  • Hampers increased by 86%
  • Preserve/Jam Making increased by 47%
  • Pom Pom Makers increased by 12.5%
  • Embroidery Hoops and Threads increased by 12%
  • Pyrography Tools increased by 3.8%

These figures can be directly attributed to the different themes featured in the episodes of the successful Channel 4 craft show. The series is jam packed with 120 festive makes including decorations, gifts, food and drink, and viewers will see a host of crafters competing to be crowned this year’s winner at Kirstie’s Christmas HQ.

Katherine Paterson, customer director at Hobbycraft, said: “This year we have seen more success than ever with our Christmas collection which is packed with inspiring ideas and products to encourage consumers to get creative and add a handmade touch to their Christmas decorations and gifts. We love crafting shows such as Kirstie’s Handmade Christmas, and it’s brilliant to see such a great show influencing our customers and encouraging and inspiring the nation to adopt a Make It Don’t Buy It ethos.”

Go to to view the collections.

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