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Hobbycraft Reveals Bumper Online Easter

By Emily Peagram 22 Mar 2021

Easter 2021 online could be the biggest yet, as Hobbycraft reveals that customers are preparing to mark the occasion in a big way, following smaller Christmas celebrations, with online searches for ‘Easter’ on up 430% year-on-year.

The trend for decking the halls’ has been embraced year-round in recent years and the crafting retailer predicts that Easter will be no different. Online sales of its infamous white tree – perfect for hanging egg decorations and Spring florals - is up 139%, while online searches for ‘Easter tree decorations’ and ‘wreaths’ are up over 300%. Online sales for artificial ‘florals’ are also up 746% compared to last year.

In addition, online sales of Easter Ceramics at the crafting retailer – which include ceramic decorations and shapes such as bunnies, eggs and more – are up 932% compared to last year and online searches for ‘bunny’ are up 411%.

As families prepare to celebrate Easter under different circumstances, parents are looking for more ways to keep their kids entertained at home and Easter crafting for kids is anticipated to be even more popular than it has been before. Searches for ‘Easter crafts for kids’ are up 780%, while online sales and searches of Easter Bonnets are up 219% and 448% respectively compared to last year. Searches for ‘hamper’ and ‘shredded tissue papers’ are also up over 350%, as families prepare to make decorative Easter hampers for the occasion.

Katherine Paterson, Customer Director at Hobbycraft comments: “Over the years we’ve seen customers go bigger and bigger with their Easter celebrations, from decorating the home and putting up wreaths and trees, to going all out with gifts, bonnet making and egg hunts. The trend shows no sign of abating and this year we expect customers will go all out to make it special, particularly as we see the lifting of some covid restrictions and customers are able to see more family than they could at Christmas.”