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Hobbycraft Partners With ‘How I See Tomorrow’ Campaign

By Emily Peagram 18 May 2020

Hobbycraft is supporting the launch of ‘How I See Tomorrow’, a global initiative that invites children across the world to share their thoughts on COVID-19 in a creative way.

Whether it’s a drawing, a painting, a photograph, or even a sculpture that tells the story, children across the globe are being invited to share their creations on These pieces of art could show how they’re spending their time, what they’ve learnt and how they’re interacting with loved ones. In addition to a piece of art, children are encouraged to write a note about what this period has taught them about the future and how they would like to change the world for the better – their ‘how I see tomorrow’.

Instigator of this project, Jonathan Sands, OBE said: “These are unprecedented times which will be looked back on as a time of substantial change to how we live. We wanted to encourage children across the world to share their thoughts on this current pandemic, the future and what we can learn from it. We wanted to see it through their eyes so that we can make positive changes to the way we live, work and play in the future.”

To support the initiative, from 13th May, 2020 Hobbycraft will be sharing details showing customers how they can get involved with posts across its social media channels. In addition to this, three winners will be picked at the end of the programme to win £250 worth of prizes which will be rewarded to the best creation overall by age category.

The artwork will be displayed in galleries and museums around the world for all to see, as a record of this moment in history.

Katherine Paterson, Customer Director at Hobbycraft says: “We’re delighted to support How I See Tomorrow and will be helping to raise awareness of the project on our channels in line with our kid’s crafting focus. Crafting and creating is a great way to keep the kids entertained and we think this project will spark some real creativity and some interesting results for how we live our lives in the future.”

The initiative is currently being supported by Elmwood, Hobbycraft, Gordon’s LLp, AND Digital, Pimento, DBA, The Creative Industries Federation and The Social Media Geek.

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