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Hobbycraft launches Christmas charity video

By Mark Hayhurst 19 Nov 2019

Hobbycraft has launched its Christmas charity video, to celebrate its partnership with Together for Short Lives.

Hobbycraft has worked with Together For Short Lives for over seven years, and during this time has raised over £1,400,000. The retailer raises funds throughout the year, from donations at the till, fundraising workshops in store, to charity walks, bake sales and more. The funds raised help Together for Short Lives support 54 children’s hospice services caring for seriously ill children and their families across the UK.

The heart-warming annual video, filmed at Hobbycraft stores, and in hospices in Dorset, Devon and Wales, celebrates all the ways Hobbycraft colleagues and customers have helped to support the retailer’s charity partner, Together for Short Lives, and truly #MakeADifference. The video will be hosted on and shared across Hobbycraft’s social media channels.

The video also highlights how Hobbycraft’s customers can raise funds during the festive season. Hobbycraft recently launched an exclusive Frozen II Colour-in Arendelle Castle in collaboration with Disney, with all profits going to Together for Short Lives. For the second year running, the retailer is also selling a ‘Shine Together’ ceramic star decoration with 50p from every purchase being donated to Together for Short Lives. They’ll also host an in-store Ceramic Decorating Workshop in all 99 of their stores across the UK and Northern Ireland on Saturday, November 23, with £1 from each workshop ticket sold being donated to Together for Short Lives.

Joel Pickering, Head of Marketing at Hobbycraft, said: “We couldn’t be more proud of the partnership we have with Together for Short Lives. The charity does truly incredible things and our colleagues and customers every year, go over and above to help with raising vital funds and this video brings to life where the money raised goes. This year’s Christmas video is really powerful and demonstrates the power of community that underpins so much of what we do.”

Karen Yates, Corporate Partnerships Manager at Together for Short Lives, added: “This film shows the amazing contribution that Hobbycraft colleagues and customers make for seriously ill children and their families every single day. We love how Hobbycraft has captured the special moments that are made at children’s hospices up and down the UK – at Children’s Hospice South West, Ty Hafan and Julia’s House, from crafting together to sharing sensory fun. Thank you Hobbycraft for supporting Together for Short Lives and helping more families make memories together.”

You can watch the video here.

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