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Headline speakers announced for CHSI Stitches 2019

By Mark Hayhurst 06 Dec 2018

CHSI Stitches has announced headline speakers for the flagship industry event in February including Paul Wright, co-founder of HOCHANDA; Sarah Cressall, founder of Creation Station and the teams behind the hugely successful Yarn Shop Day and Sew Saturday.

The presentations will support businesses to thrive in the changing retail landscape and will offer exclusive industry insights at the three-day trade show at the NEC, Birmingham from 17th to 19th February.

Results from the keenly-anticipated Craft Report 2019, providing exclusive industry insights and trend predictions, will be revealed to visitors by Linda Jones, research specialist from LJ & P. The results of the new Craft Report for 2019 are taken from a bigger than ever sample of crafters following surveys and focus groups conducted in late 2018.

Sarah Cressall, entrepreneur, bestselling author and founder of award-winning business inspiring creativity in children and adults, The Creation Station, will share her practical tried and tested activities and ideas to give customers memorable in-store experiences.

Paul Wright, co-founder of HOCHANDA, will give a personal review of the social changes that have had an impact on the craft industry, how different crafts and their specific skills are passed down from generation to generation and how to build a successful craft business by harnessing new and emerging communications technologies.

The new concept of Knititation, combining knitting and mindfulness, will be presented by the duo behind the new trend, James Mcintosh and senior consultant Dr Thomas Ernst. Visitors will learn more about how to extol the wellness benefits of crafting to customers.

Experienced business leader, entrepreneur and designer, Steffi Stern from The Makerss will share her sales knowledge with visitors, talking about fundamental attitudes to selling products, how to be authentic and feel passionate about sharing what you do or sell then and how to spot opportunities.

Dominic Fleming, CHSI show director, said: “We are delighted that so many craft industry figures are coming to CHSI Stitches in February. Visitors to the show will get exclusive access to some vital industry data and expert advice to benefit their businesses and deepen their understanding of customers and the retail landscape, making the show a must for everyone in the creative craft industry. ICHF’s mission is to have a crafter in every household and by supporting the industry we are getting a step closer to that goal.”

Other experts presenting at CHSI Stitches 2019 include top 100 global influencer Warren Knight, sharing his know-how on digital marketing, Liz Rivers and Nicola Lugard Davies imparting decades of experience with simple techniques on creating window displays to generate sales and the team from Let’s Knit and Sew magazines will talk about their successful Yarn Shop Day and Sew Saturday campaigns. No pre-booking is required for places at any of the seminars in the Presentation Theatre.

The free education programme at CHSI Stiches also covers workshops and demonstrations giving visitors opportunities to learn about new products and the latest techniques to pass on to customers and improve sales in store. Free workshop places are limited and must be booked in advance.

To register for the show visit www.chsi.co.uk/registration

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