Growth continues for award-winning craft company Hawthorn Handmade
By Mark Hayhurst 12 Mar 2019
Inspired by rural surroundings, Hawthorn Handmade has made a name in the craft supplies market with contemporary kits featuring animal and flower designs.
As the business goes from strength to strength, March will see a move from 900sq ft premises on Luccombe Business Park to a 3,000sq ft space on St Patricks Industrial Estate near Blandford.
The move comes hot on the heels of Hawthorn Handmade’s recent Craft Business Award for Best Emerging Craft Brand 2019 where the business beat some strong competitors to win the title. It’s an exciting step for a business originally started from the back room of an old art gallery six years ago and an inspirational model of creative and entrepreneurial spirit in a rural area.
Founder Stephanie Carswell attributes the continued growth of the business to a rising interest in traditional crafts. She feels that hobbies such as embroidery and weaving have become an antidote to our modern way of living with so much time spent on technology. Ironically, the appetite for craft in this niche on digital platforms such as Instagram is enormous.
Stephanie Carswell said: “Embroidery has really emerged as a growing trend in the last few years and people are looking for something a bit different. We’ve worked hard to make our packaging really giftable and find that customers come back again and again to collect all of our designs and work through collections.”
This approach to reimagining old skills in a contemporary way has given the brand a broad audience of both new and experienced crafters with recently launched Go Stitch kits proving especially popular. As well as reaching a large online customer base, the business has been boosted with wholesale orders from gift shops and museums, including the V&A in London.
The move of premises is set to enable several important things for the business including the expansion of the product ranges later this year. The team also plan to invest in systems to ensure an efficient business that can react quickly to consumer demand and are working on plans for their first international trade show at the end of March in Cologne. The current team of staff is also set to grow, creating new jobs in the local area.