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Get involved with the Sew Saturday campaign

By Mark Hayhurst 18 Apr 2017

This successful campaign returns for its third year to raise the profile of sewing shops and encourage stitchers to support their local store.

On Saturday, October 21, fabric and haberdashery shops across the UK will one again celebrate Sew Saturday, following months of activity from the Sew Saturday campaign launched by leading publication Sew magazine.

The event is supported by the industry including Sew Saturday ambassadors The Great British Sewing Bee’s May Martin, Matt Chapple and Stuart Hillard, plus Lauren Guthrie, Kate Underdown of The Fold Line and many more. There will also be extensive media coverage promoting the event, which promises to boost the profile of bricks and mortar sewing stores. Each store that signs up to the campaign is encouraged to host its own special event to draw in consumers, including anything from free tea and cake to star appearances by big industry names.

Rolling coverage in magazines including Sew, Craft Business, Make It Today Dressmaker, Let’s Get Crafting and Crafts Beautiful and on their accompanying social media platforms will reach thousands of consumers. It’s a chance for sewing shops to remind their customers of the fantastic, irreplaceable, personal service they provide.

Lauren Guthrie, Guthrie & Ghani owner and Sew Saturday ambassador, said: “I’m really looking forward to this year’s Sew Saturday event.

“The past two years have seen a really successful day in the shop and studio, with lots of customers enjoying getting together to stitch and chat about all
things sewing!”

May Martin, Sew Saturday ambassador, said:“Sew Saturday is a special day, giving stitchers and shop owners a wonderful opportunity to revel in the
atmosphere of a buzzing fabric shop.

“You can exchange tips and tricks, offer workshops to join in, and so much more. Put the date in your diary and look forward to a fun day!”

Saira Foden, owner of The Stitchery in Lewes, east Sussex, of their Sew Saturday event last year, said: “There was a real buzz around the store and we had lots going on!

“Local author Lucinda Guy and illustrator Francois Hall were signing their newly launched book Kids Learn To Stitch and we were giving away free felt kits to accompany them.

“Sew Saturday mascot Buttons the Cat was also very popular; our basket of kitten pincushions inspired some early Christmas presents as customers took part in workshops using the free patterns provided by the
For more information on how to get involved, contact Hannah Suttling on 01206 505495 or email; alternatively call Anna Spilsbury on 01206 505932 or email

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