For any budding business, positive exposure is critical. But how to get the word out? Exposure: Insider Secrets to Make Your Business a Go-To Authority for Journalists provides proven and easy-to-use tools to get great headlines. The author, Felicity Cowie, is a former BBC journalist, pitched at least 100,000 stories, and shares all her insider secrets.

Get insider secrets to find out how to set your business apart and cut through the noise, using media coverage. Included: An invaluable media relations toolkit with actionable templates, scripts and cheat sheets for transformational results.

• How to prepare your business to become a go-to authority for journalists from day one
• The end-to-end process of getting media coverage, demystified
• How to align media relations with your growth strategy and scale coverage

Published by Practical Inspiration Publishing, Exposure: Insider Secrets to Make Your Business a Go-To Authority for Journalists is available from Amazon and all good bookshops in paperback, £14.99, and Kindle, £6.99.