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Excellence recognised at the Craft Business Awards 2017

By Mark Hayhurst 22 Mar 2017

IT was another great year for the Craft Business Awards.

There were some close calls in the online voting as customers picked their favourites.

But in the end the winners collected their 2017 awards at a special ceremony at this year’s Stitches at the NEC.

This year three product categories - Best New Product, Most Innovative Product Range and Best Tools, Storage & Accessories - were judged by a panel of industry experts.

This year’s judges were the senior buyer at Hobbycraft, Heather Robbins; Crafty Beggars, Wendy Turner and Julie Peasgood; Crafts Beautiful editor, Sarah Crosland; ICHF sales manager, Adam Elkins and chief marketing and commercial officer for Worldpay, James Frost.

It was a tough choice but in the Best New Product Category That’s Original’s Sculpey came out on top.

Sarah Crosland said: “This is a brilliant product selection for bead and jewellery makers. The innovative The Hollow Bead Maker creates perfectly domed beads for use in jewellery making and general crafts. The Sculpy Premo oven-bake clays are attractively packaged and come in a selection of vibrant colours including metallics. The versatile Liquid Baked Clay has become an essential part of every crafters’ tool kit and can be used across a range of mediums as a sealant and highlighter. ”

In the Most Innovative Product Range Craft Consortium’s Kori Kumi collection carried away the prize. Adam Elkins said: “This range immediately catches the eye. I really like the influence of Japanese anime blended with traditional British themes. With a mixture of papercraft products and beads this is a great range for families to explore and the design will certainly encourage children to take an interest.”

And it was Korbond who came out on top in the Best Tools, Storage and Accessories section.

Julie Peasgood said: “A top quality product, beautifully made and it looks as good on the inside as on the outside. It’s a trendy take on the peacock feather design, making it immediately eye-catching. Perfect for presents too, this is a cleverly coordinated range that any crafter would love to have on show.”

This year also saw the introduction of three new categories Best European/ International Brand, Best Marketing Campaign and Best Show (Consumer or Trade).

CRAFT BUSINESS AWARDS 2017

JUDGING PANEL

BEST NEW PRODUCT

WINNER: That’s Original – Sculpey

HIGHLY COMMENDED: The Craft Cotton Company – Peter Rabbit Range


MOST INNOVATIVE PRODUCT RANGE

WINNER: Craft Consortium Kori Kumi collection

HIGHLY COMMENDED: Efco Specialist Adhesives


BEST TOOLS, STORAGE & ACCESSORIES

WINNER: Korbond

HIGHLY COMMENDED: Deflecto


ON-LINE VOTE

BEST PAPERCRAFT MANUFACTURERS/ SUPPLIERS/DISTRIBUTOR

WINNER: Hunkydory Crafts

RUNNER-UP: Crafter’s Companion


BEST KNITTING MANUFACTURER SUPPLIER/DISTRIBUTOR

WINNER: Sirdar

RUNNER-UP: West Yorkshire Spinners

BEST STITCHING & HABERDASHERY MANUFACTURER/SUPPLIER DISTRIBUTOR

WINNER: The Craft Cotton Company

RUNNER-UP: Groves

BEST BEADING & JEWELLERY MANUFACTURER/SUPPLIER DISTRIBUTOR

WINNER: Swarovski

RUNNER-UP: Creative Beadcraft

BEST OF BRITISH

WINNER: Hunkydory Crafts

RUNNER-UP: West Yorkshire Spinners

MOST INNOVATIVE MANUFACTURER

WINNER: Brother

RUNNER-UP: Crafter’s Companion

BEST SUPPORT AND SERVICE

WINNER: Crafter’s Companion

RUNNER-UP: Peak Dale Products

BEST TRADE WEBSITE

WINNER: Crafter’s Companion

RUNNER-UP: Vanessa Bee’s Designs

BEST BOOK PUBLISHER

WINNER: Search Press

RUNNER-UP: Cico Books

BEST EUROPEAN/ INTERNATIONAL BRAND

WINNER: DMC

RUNNER-UP: Lion Brand Yarn Company

BEST MARKETING CAMPAIGN

WINNER: Creativation 2016

Runner-up: Hunkydory Crafts

BEST SHOW – CONSUMER/TRADE

Winner: CHSI Stitches 2016

Runner-up: Creativeworld 2016

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January

Harrogate Christmas & Gift Fair

Harrogate Convention Centre
17-21
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26-29
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Creativeworld

Frankfurt