Etsy’s sales doubled in April as demand for handmade face masks surged
By Emily Peagram 28 May 2020
Online marketplace Etsy’s sales doubled in April as strong demand for handmade face masks drove buyers to the website amid the coronavirus pandemic.
“After a volatile March, Etsy experienced a dramatic shift in demand during the month of April as global buyers turned to Etsy for cloth face masks given updated guidelines to slow the spread of COVID-19,” said Josh Silverman, the CEO of Etsy.
“Our team mobilised quickly to address the surge in face mask demand, which included creation of on-site banners and automated filters, scaling inventory with a call to action for sellers, retraining our search algorithms, and managing delivery expectations. We also experienced broad-based demand across the marketplace leading to over 100% growth for the Etsy marketplace in April,” he added.
Etsy sold more than 12 million face masks over April, bringing in around $133 million (£108 million) in sales and making it the second-largest category of product sales on the website. The firm also donated thousands of face masks to hospitals.
Going forward, Etsy expects gross merchandise sales in the second quarter of 2020 to be up between 80% and 100% compared to the same period the previous year.
“Etsy has demonstrated tremendous resiliency in the wake of a global crisis,” Silverman said. “We are proud that our sellers have yet again displayed their ability to rapidly adapt to changing consumer demands, pivoting product offerings with speed and innovation. It’s also encouraging to see that during this very difficult time, more and more customers are turning to Etsy to meet their daily needs.”