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Ellison reveals new brand identity with redesigned logo

By Mark Hayhurst 08 Jul 2019

For more than 40 years, Ellison has been recognized as the pioneer and worldwide market leader of creative die-cutting.

Ellison has now unveiled new corporate branding that reflects its changing position as a leader in the creative lifestyle marketplace.

Richard Birse, Ellison’s CEO, said: “2019 marks the beginning of a new era for Ellison. With new global leadership, a diversified product portfolio and a far-reaching strategy for the continued growth of the company, it was time to signal Ellison’s evolution by adopting a new visual identity.”

The new Ellison brand is a sleek, minimalist design with a modern sensibility that still carries the weight of tradition and history. It’s a bold look, and the change is a declaration of Ellison’s continued leadership in the creative living marketplace.

Birse added: “We’re extremely proud of our history and the legacy we’ve created. And we will continue to serve our customers with the same level of commitment and innovation that they’ve come to expect from us.

“Our company mission is to strive to reach an even wider audience through offering a full range of diverse products and services that support the creative lifestyle.”

The new logo will begin rolling out on 25th June, with the debut of Ellison’s new look corporate website. The new website will function as a gateway to Ellison’s various brand properties, including Sizzix, Ellison Education and My Life Handmade. It will also feature an updated US Ellison Retailers site, a wholesale portal for customers of all the Ellison brands.

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