Ellison partner with Create and Craft
By Mark Hayhurst 30 Sep 2019
Create and Craft, the award winning multi-channel craft retailer, has entered a partnership with Ellison, the innovators of the first consumer die cutting machine.
Sizzix, launched by Ellison in 2001, is now a globally recognised brand that caters specifically to the creative consumer market in over 100 countries, and will further expand Create and Craft’s growing digital presence in the craft market. Incorporating the world-renowned brand into their existing content strategy, multi-channel retailer, Create and Craft, look forward to bringing customers the full 360° experience, with inspirational content, both on and off-screen.
Sizzix empowers each and every creative personality to explore their artistic potential with their collection of die-cutting and embossing machines, supported by an extensive range of dies and tools.
Create and Craft are broadening their existing product range with Sizzix’s innovative range of tools, accessories and supplies for crafters.
Sizzix first show is scheduled for a two-hour special on Monday, October 7, at 7am.
Sam Gollings, Buyer at Create and Craft, said: “This partnership will bring innovation and inspiration to our customers not just through the power of TV shopping but through a multi-channel experience that customers can enjoy wherever and whenever they wish to shop.”
Amy Dawson, Sales Director at Ellison, added: “We are looking forward to our partnership with Create & Craft and hope to inspire viewers at home with our demonstrations. Consumers can expect to see a wide selection of innovative Sizzix products available through both TV and online alongside inspirational curated content.”