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Ellison Bring Craft Industry Together Through New Virtual Event

By Emily Peagram 29 Jun 2021

Ellison, the creators and manufacturers of the popular Sizzix brand are back with their second virtual event this July. Following the success of their first virtual event in January, Ellison’s continuing mission to unite and connect the creative industries is sure to be another triumph for the brand.

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As the industry leader in die-cutting for over 40 years, the Sizzix product offering has exploded in recent years to include a wide variety of crafting tools, making essentials such as glitters, embossing powders and cardstock, and more recently their exciting new mixed media range, Sizzix Effectz™.

Ellison’s Sales and Marketing Communications Director, Jessica Crabtree commented on the opportunity this brings to arts and crafts retailers; “The continued diversity of our product offering to support our dedicated creative partners and consumers has been amazing to witness. Our strong market presence and knowledge of the industry has enabled us to branch out into new areas of expertise whilst maintaining a strong dedication to our core die-cutting offering. I would love to see Craft Business readers take the opportunity to join us in some of our free sessions held throughout our virtual event, whether it be to see the latest Sizzix die designs or to explore our growing range of tools, accessories and making essentials. Our retailers gained valuable education, knowledge and insights at our first event back in January and relished the opportunity to interact with our talented designers in real time, so we are confident this event will be just as much of a success.”

The 3-day event (July 13th-15th 2021) will showcase the upcoming product releases from Sizzix for the remainder of the year, through a series of educational and interactive sessions. The live product demonstrations paired with Q&As give visitors the chance to explore new products further and engage with the Sizzix design team, plus interact with special guests Tim Holtz and Eileen Hull.

In addition to this, their engaging Creative Showcase bring the new launches to life through enchanting displays featuring festive fun and seasonal scenes for Autumn and Halloween showcasing Sizzix, Tim Holtz® and Eileen Hull® designs.

Hosted on an easy-to-use virtual platform, attendees will have access to a whole host of inspiring, educational and engaging content. This will be available live during the 3-day event, as well as extensive on-demand content to be used and referred to again and again for all attendees.

Join the Ellison team at their Virtual Event between 13-15th July. To start signing up to sessions today, click here.

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