edding wins Best New Product at the London Stationery Show
By Mark Hayhurst 18 May 2018
edding UK celebrated their most successful year yet at the London Stationery Show, after the edding Colour Happy Big Box was awarded ‘Best New Product’ in the Arts and Crafts category at the Stationery Awards 2018.
Receiving positive feedback from retail experts, buyers and the judging panel led by retail consultant, Henri Davis. edding were praised for their innovative design and product features and as a result, beat a host of other brands and products in this important category.
The edding Colour Happy Big Box features a range of 70 new and best-selling edding arts and crafts products; all contained within a stylish and contemporary cardboard box - that not only delivers advice and inspiration, but doubles as a handy, compact and organised desktop accessory.
Andy Gutteridge, Director of Marketing & Strategy at edding UK said “we are delighted to have won this coveted award, it’s testament to the fantastic hard work and dedication that has been put in by everyone involved in edding, in developing and bringing this product to market and it is great to see that effort being acknowledged by the industry experts on the judging panel.
“In addition, the edding Colour Happy Big Box was incorporated in the show’s ‘Out of the Ordinary’ Stationery Trends Hub - curated by Scarlet Opus and we also collaborated with Hahnemuhle in their handlettering creative workshops – which were the perfect opportunities to demonstrated and showcase the edding Colour Happy’s features and benefits to the eagerly assembled retailers and crafters in a wonderful hands-on environment.”