Derwent to make debut at London Stationery Show
By Mark Hayhurst 14 Mar 2018
Derwent will make their first appearance at the London Stationery Show in 2018.
This annual event will present the perfect opportunity for Derwent to get their products into the hands of buyers at the cutting edge of stationery.
Attendance at the show marks a big year for Derwent as they extend their product categories and look at new ways to attract a wider demographic of artists.
An extended and revamped Derwent Academy range will get its first outing at the Islington show, with a selection of new product categories that contain the expertise and heritage of Derwent while extending the brand’s aspiring artists collection to a larger consumer base.
In new-look packaging, the range will now include pastels, paints and markers for the first time.
Derwent Academy products will be complemented by bespoke retail units for a range of eye catching in-store promotions to encourage consumers to trial a new product or attract them to take up art for the first time.
Derwent are on a continual cycle of product innovation and have recently added new products to their professional range including the Derwent Lightfast range and the Inktense Paint Pan Set which received a highly positive reaction at Creativeworld in Frankfurt in January.
Attendees to the Business Design Centre in Islington on April 24-25 will be treated to an art masterclass by internationally recognised artist and writer Jake Spicer, displaying how Derwent products can appeal to a range of creatives.
Mike Stranders, vice-president and General Manager of Derwent Pencils said: “We’re excited to be a part of the London Stationery Show for the first time.
“Over the last 12 months, we’ve continued our tradition of innovation and our product categories have broadened, appealing to a greater number of creatives and artists of all abilities, whilst ensuring that every product contains the quality and innovation expected from Derwent.
“We look forward to meeting with new customers to discuss new retail opportunities and the Derwent brand proposition.”