Crafter’s Companion set to open third retail store
By Mark Hayhurst 13 Apr 2017
Crafter’s Companion is intending to open a third retail outlet in the wake of a record year of growth.
Following on from the success of its first two stores, its new retail offering is set to open near Evesham, within The Valley retail complex, in summer 2017 following final approval of the planning application.
This represents a further £270K investment into the company’s retail operations.
Working in partnership with The Valley’s management team, the outlet is expected to create 17 new job opportunities, bringing the total number of jobs created as part of the business’ ongoing retail expansion to over 70.
Sara Davies MBE, founder of Crafter’s Companion said: “2016 was one of our most exciting and rewarding years to date and a huge part of that was a result of launching a retail store presence. We’ve had an incredible response to our first two stores from our customers across the UK. We wanted to build on this success and the opportunity to collaborate with The Valley is the perfect way to do this.
“The centre is really popular and its customers are closely aligned with our own, we hope that it’s the start of a great relationship.
“As with our Chesterfield outlet, the new store will be designed to be a community destination, where people can come to learn about craft, get involved with the brand and be inspired to get crafting.
“We’re really looking forward to watching the store take shape over the coming months.”
Once approved, the Crafter’s Companion outlet will join several other well-known brands in the centre including Fatface, Barbour, Mountain Warehouse, Cotton Traders, Pavers, Outdoor and Country, an extensive Blue Diamond garden centre and restaurant, the Evesham Vale Light Railway and the Valley Adventure Castle.
Crafter’s Companion opened two retail stores in Newton Aycliffe and Chesterfield during 2016 to complement its presence online and in thousands of retail stores across the world.
The stores focus on education, enjoyment and inspiration and offer visitors the chance to explore themed shopping areas such as papercraft, art, sewing, knitting, home décor and haberdashery.
Designed to give seasoned crafters and novices the opportunity to learn new crafting skills, the shops also have a dedicated education area where customers can take part in themed workshops and watch the products in action as part of live demonstrations.