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Crafter’s Companion announce new partnership

By Mark Hayhurst 31 Jan 2018

Crafter's Companion has partnered with the innovative craft and art supplier, Imagination Crafts.

Owner Sue Baker and her husband Harvey will be working alongside Crafter’s Companion to expand their product offering and develop brand-new ranges with the support of Sara Davies and her team.

The merger is an exciting opportunity to bring two of the UK’s leading brands together in one place. Crafter’s Companion founder Sara Davies, MBE, says, “Sue and Harvey have been in the industry for over 25 years, having worked with shopping channels Hochanda, QVC and Create & Craft, and are well respected amongst industry professionals as well as by consumers.

The unique range of mixed-media products offered by Imagination Crafts can be used for home décor and creative textiles as well as cardmaking and papercraft, so it’s a versatile range that I’m sure our customers will love and I’m so excited that we’ll be working together.”

Sue Baker began her love of crafts at a young age and started her design career in the theatre after leaving drama school, working with the Royal Ballet and theatres in the West End on prop design for their productions. After studying Interior Design, Sue met Harvey when working for a TV production company and together they worked with designers such as Laurence Llewellyn-Bowen on TV shows like Changing Rooms, Home Front, This Morning and Lorraine. Sue and Harvey set up their own specialist shops in London and became the biggest producers of MDF, stencils and paint products at that time, working with high-profile clients and celebrities as well as meeting and

working with the forerunners of creative crafting and paint experts like Annie Sloan and Jocasta


After being approached by a number of craft companies, Sue and Harvey began to design and produce craft products for the UK and European craft markets, and when they moved back to the

North East of England 16 years ago to be nearer family, they opened their own stores and continued

to produce innovative craft products available in shops, online and on TV shopping channels. “We’ve grown to be a really popular and well-respected brand,” said Sue. “And have always prided ourselves on keeping that personal touch. We’ve now reached a point where we want to expand our product range even further and make it more widely available, and teaming up with a company as successful and innovative as Crafter’s Companion seems the perfect way to be able to do that.

“The partnership means that I can focus on my passion of product design so we can offer crafters a great combination of top-quality products across a wide variety of applications and techniques, all while maintaining that personal feel. I’m really excited to be working with Sara and her team to bring you some amazing new products!”

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