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Craft Buddy sign retail deal with The Range

By Mark Hayhurst 10 Oct 2019

Leading arts and crafts manufacturer and distributor, Craft Buddy Ltd, has signed a new retail deal with multi-channel retailer, The Range.

The new deal sees Craft Buddy’s Crystal Art brand rolling out across 100 stores from mid-October. Listings include the popular Crystal Art Kits and The Good Toy Guide Recommended Crystal Art Cards, in anticipation of the Q4 demand for seasonal craft lines.

The news caps off what has been a stellar year for Craft Buddy following their license signings with Anne Stokes and Animal Club International, as well as their expansion into new markets with distribution deals across Europe, Australia and the United States. The deal with the Range is a testament to their increased development in the UK and focus on delivering a unique product offering at competitive price points.

Gary Wadhwani, co-founder of Craft Buddy, said “being selected by The Range is a major coup for us and something that we have worked hard to achieve. The stores are well-known for offering a wide-array of products and strong brands, so it’s fantastic that the buyers have seen the uniqueness and value in our products and have listed us in time for the busy festive season.”

The Range will be marking the launch with a consumer competition showcasing the features of the extensive collection, popular with crafters and Christmas gift buyers.

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