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Craft Buddy® Ltd extends presence in retail as it joins Toymaster and PlaY-room (AIS)

By Emily Peagram 09 Aug 2021

Craft Buddy has announced that it has become a Toymaster and AIS supplier. The move builds on the company’s successful Crystal Art™ range along with the rise in popularity of at-home crafting, and further cements its position in the craft and toy retail markets.

Commenting on the move, Head of Toys & Children’s Gifts at PlaY-room (AIS), Rosie Marshall said: “Several Members were already stockists of Craft Buddy, so it seemed only right that they joined PlaY-room (AIS) as a CENPAC-preferred supplier. This last year has seen growth in craft activities and their product range suits our broad and diverse range of members… We are delighted that they will be exhibiting their new products at our Toy & Gift Show on the 14th and 15th September 2021.”

Co-Director of Craft Buddy, Gary Wadhwani, is equally thrilled at the new partnerships. He said: “This announcement represents a natural retail progression for the demand and appetite we have seen for our ranges and we continue to be here to support retail as much as we can. We very much look forward to working with Toymaster and AIS as we continue to develop our Craft Buddy and Crystal Art brands. We have several exciting announcements to come during this year and next so watch this space!”

If you’re eager for a sneak peek at the brand’s latest product range ahead of The Independent Toy & Gift Show, retailers can join a live stream showcase this Friday (August 13th) at 3pm. Plus, there’ll be the chance to discover more of the company’s Christmas Crystal Art collection. For more information and to take part in the virtual showcase, email

In addition, retailers can visit the Craft Buddy stand (6J36) at this year’s Autumn Fair at the NEC from 5th-8th September, where the company will be showcasing its new festive Disney Crystal Art and upcoming Paint By Numbers brand.

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