Craft Buddy inks new Anne Stokes licensing deals
By Mark Hayhurst 20 Jun 2019
Craft Buddy will extend its best-selling Crystal Art collection with two exciting new licences as part of plans to expand its licensed offering.
The first of the innovative craft company’s new licence signings is Anne Stokes, and her stunning fantasy-themed artwork. Anne has an enormous, loyal fanbase for her striking and life-like designs, with over 340,000 Facebook followers.
Available to order from August, the exclusive artwork deal will encompass Anne’s wide range of themes, from the romantic and magical enchanted forest, to the dark underworld of gothic vampires. Anne puts a new spin on classical topics with an instantly recognisable style which brings new creatures to life in a unique manner. Her renowned and much-loved designs, combined with the winning product formats within the Craft Buddy portfolio, are set to be sure-fire hits at retail - with consumers able to bring their favourite artworks to life for the first time.
The Anne Stokes Crystal Art range will include a wide range of products and price points from greeting card kits (£4.99 RRP) to large Crystal Art Canvases, 90x65cm in size, which come already stretched and mounted on wooden frames (£59.99 RRP).
Appealing to totally different tastes and age demographics is the Animal Club International brand. This range of super-cute, loveable animals are sure to work perfectly as Crystal Art kits, particularly in the smaller formats such as Cards and Stickers, which are popular with children aged 8-12. The brand includes animals from all over the world, from jungle creatures, to farm animals, right through to domestic pets, ensuring a global appeal.
The exclusive Animal Club International deal will see a range of gorgeous Crystal Art Cards and Stickers available to order from July, with RRP’s ranging from £2.99 to £4.99. The adorable stylised characters will appeal to everyone regardless of age, race, religion or gender.
Gary Wadhwani, co-founder, Craft Buddy Ltd, explains: “We’re thrilled with the new IP signings. These two new well respected and much-loved properties bring artwork which will appeal to a huge range of audiences to the popular Crystal Art Kits range. The designs have already garnered a huge amount of interest and we are already filling the order book with interest for the ranges.
“The two licences are exclusive to the Crystal Art brand within the category, and are indicative of an increased focus from Craft Buddy on licensing, as we look to introduce quality, fresh, new designs to the Crystal Art concept, keeping up with consumer and retailer demand for newness and innovation in the category.”
The two exciting new ranges will be available to retailers in Craft Buddy’s core markets of UK, Germany, Netherlands, Belgium, France and Scandinavia, and to their worldwide partners further afield. The first previews will be at Craft Buddy’s open days on Friday and Saturday, June 28-29, and Monday, July 1. Existing and potential new customers are invited to come along and experience the on-trend digital detox collections at the Chesham headquarters, please email email@example.com.