ColArt Group Acquires Letraset
By Zoe Monk 08 Jun 2012
ColArt Group, a supplier of artists’ materials, acquired Letraset for an undisclosed sum in June.
The acquisition sees the amalgamation of Letraset’s range of art, craft and graphic marker-pens, such as FlexMarker, ProMarker and Tria Marker, into ColArt’s portfolio of fine art brands including Winsor & Newton, Liquitex, Lefranc & Bourgeois and Conté à Paris.
The acquisition will enable ColArt Group to further develop the depth and breadth of Letraset’s product range, strengthening ColArt’s position in the global marketplace and reinforcing its reputation for supplying quality products.
Martin Gibbs, managing director of Letraset commented: “Becoming part of ColArt will enable us to compete even more effectively on the worldstage. ColArt’s established track-record and history of building and expanding brands will help Letraset to see the realisation of other pioneering products for designers, illustrators and artists all over the world.”
Thomas Bräutigam, CEO ColArt Group added: “Letraset is a great business with brilliant products which will enhance and complement our existing family of brands. Together we will be able to provide an even greater choice of quality products to our customers.”