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CHSI Stitches researches new areas for the Craft Report

By Mark Hayhurst 13 Sep 2019

ICHF Events is focusing on new areas of research for its 2020 Craft Report to be revealed exclusively at the CHSI Stitches trade show at the NEC, Birmingham.

Now in its third year, The Craft Report forms an established and important part of the CHSI Stitches Show, to be held next year on February 16-18, providing overall industry trend data to exhibitors and visitors exclusively at the show. For the 2020 report, new lines of research are being developed based on feedback from exhibitors and visitors to the show.

Themes to be covered in the 2020 Craft Report will include environmental concerns, world trends, sources of customer inspiration, the power of influencers, the importance of innovation, wellbeing and the new generation of crafters.

Simon Burns, Managing Director of ICHF Events, said: “Overall trends in the craft industry will still be at the heart of the research, but to continue to inspire exhibitors and visitors alike, we are extending the research to cover some emerging themes which are particularly relevant to the craft industry.

“Some of the topics were touched on lightly last year but were of such interest that we are developing the research further, drilling deeper into the topics and monitoring changes over the last 12 months. Other areas will provide brand new, vital insight into craft audiences enabling the industry to be better equipped to grasp opportunities and try new initiatives for better business.”

The Craft Report research, commissioned by ICHF, is gathered via qualitative interviews and focus groups as well as quantitative questionnaires, with a combined sample in excess of 3,000 dedicated crafters in the UK.

Organised by ICHF Events, CHSI Stitches has been at the heart of the craft industry for more than 40 years. The trade event also features a catwalk show, Trending Now showcase, and a dedicated Bright Sparks area for the newest designers and creative companies and over 200 key industry exhibitors from across the world.

For more information visit To discuss exhibiting options contact Steve Mitchell on +44 (0) 1425 460 811 or email

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