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CHSI Stitches announces new meeting planner tool

By Mark Hayhurst 31 Oct 2018

As registration for the 2019 event opens, CHSI Stitches has announced it will be launching an innovative new meeting planner tool to help visitors and exhibitors to connect during the event.

The smart tool will allow pre-registered visitors to request and schedule meetings with exhibitors based on mutual interests. Exhibitors are given the opportunity to select product categories most aligned to their business when they book their space at the show.

Similarly, when visitors register they can select the product categories they are most interested in. A ‘match’ is then made and both visitors and exhibitors can request meetings. The tool is an opt in system, which will launch six weeks before the show.

Jordana Johnson, marketing manager at ICHF Events has worked in partnership with event registration providers, LiveBuzz to develop the tool and said: “The show attracts thousands of visitors each year and we felt there was an opportunity here to use technology to connect people in advance of the show, saving time and creating efficiencies during the days of the show.

“We’re really excited to be launching this brand-new meetings tool at our 2019 event. For us it was essential that the tool allows people to connect based on mutual business interests so that meaningful and productive meetings can take place. Exhibitors and visitors that carefully select categories most aligned to their business activities will benefit the most.”

To register for the show visit www.chsi.co.uk. Those registered will be notified when the meetings tool goes live six weeks before the show and can then register their interests.

Organised by ICHF Events, CHSI Stitches has been at the heart of the craft industry for more than 40 years. The trade event also features workshops and seminars, a catwalk show, new product showcase and The Next Big Thing for the newest designers and creative companies and over 200 key industry exhibitors from across the world.

CHSI Stitches 2019 takes place from February 17-19 at the NEC, Birmingham, UK. For more information visit www.chsi.co.uk. For up to date trade show news follow Twitter @CHSIstitches.

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