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Avec UK Partners With Joules to Create Exclusive Collection of Craft Fabrics

By Emily Peagram 18 Nov 2020

The iconic and much-loved British brand Joules has teamed up with craft connoisseurs Avec (A2V) to bring a captivating and exclusive collection of materials to eager crafters.

Joules fans will now be able to get crafty with a range of fat quarters, fabric rolls and fabric by the metre in charming designs, true to Joules’ signature style. The premium quality fabric provides limitless creative possibilities – from bags to bunting, scarves to sunhats. It’s a patchwork dream and ideal for those little fixes. Clothing repairs are about to reach a whole new level of fun.

Becks Beere, Founder CEO of Avec (A2V), shared her excitement about the partnership, “Working throughout the pandemic, together with the team at Joules, to develop a sensational range of crafting must-haves has been a truly unique experience. Our close collaboration and wonderfully passionate discussions have culminated in an incredible level of detail that we know crafters will adore when the ranges start to hit stores in 2021.”

Josie Will, Licensing Manager at Joules says; “We’re delighted to have partnered with Avec (A2V) to further our lifestyle offering, bringing our customers the crafting collection they’ve been waiting for! Avec (A2V)’s expertise coupled with Joules’ stand-out designs and unique prints, have created a must-have collection and we are thrilled to be able to bring that Joules charm to the crafting world for the first time.”

Launching in stores across the UK in early 2021 with bundles of quintessential British charm, this first collection is going to be difficult to resist… and with more to come, this is just the beginning!

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