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Editorial blog

Yarn Shop Day is back and better than ever

12 Feb 2019

Get ready to give your business and wellbeing a boost in 2019

It’s that time of year again to be thinking about joining up for Yarn Shop Day 2019 – and there’s lots on offer.

Now in its sixth year, it returns on April 27. It was launched in 2014 by leading publications Let’s Knit and Let’s Get Crafting, and last year more than 200 shops took part throughout the country.

Feedback from retailers included increased footfall, boosted sales and in some cases their best day of trading ever.

Amy Dagger, from Black Sheep Wools based in Culcheth, Warrington, said: “We had a magnificent day at the Craft Barn for Yarn Shop Day 2018. There was all sorts going on in store. Emma Varnam was surrounded by colourful crocheted delights teaching mini crochet classes, Christine Perry (Winwick Mum) shared her top tips on sock knitting, Melanie Boocock (our Rowan Consultant) taught customers to knit and Debbie Tomkies fi lled the workshop room with a rainbow of colour showcasing her dyeing skills. Thank you so much to all of our special guests for making the day so fabulous!

“On the day Emma Varnam and Christine Perry took over our Instagram account to share Yarn Shop Day through their eyes. There was a glass of Prosecco for everyone, Stylecraft goody bags and fab raffle prizes too.”

Participating stores are encouraged to host an event by doing something special on the day, such as offering discounts, running competitions, holding workshops or knit-and-natter sessions, hosting book signings, giving away goodie bags or by simply offering tea and cake.

Sarah Neal, editor of Let’s Knit magazine, said: “As always we’re excited about Yarn Shop Day, but this year it seems particularly pertinent as we’ve been thinking a lot about yarn craft in relation to people’s wellbeing, and it seems that, for knitters and crocheters, yarn shops can often be key to this.

“Loneliness is a major issue nowadays, particularly as people grow older, and a local yarn shop provides an opportunity to get out of the house, make contact with like minded crafters, join a knitting group, or just to chat with the yarn shop owner about your latest project. Such contact can be crucial for good mental health. That’s why, for Yarn Shop Day 2019, we’re highlighting the fact that a visit to your local yarn shop is a surefire way to boost your wellbeing and improve your mental health.”

The mascots for this year are a family of knitted turtles by Sachiyo Ishii and a crocheted whale by Sarah-Jane Hicks.

Sponsoring the event this year are Vanessa Bee Designs, Soak, Lane Mondial and ChiaoGoo.

Vanessa Bee are offering an exclusive deal for retailers if they spend £200 (plus VAT) with them they can receive either 12 Yarn Shop Day mugs or 12 Yarn Shop Day shopper bags free of charge. However, if £400 (plus VAT) is spent then they can have both, absolutely free. And for no extra cost you can have your logo printed on either of these items.

Retailers can take advantage of these offers at Vanessa Bee’s stand at CHSI Stitches, by ordering through their website or you can contact them directly on 01768 771447 for more information The offers are available to both new and existing customers.

A spokesperson for Lane Mondial said: “Supporting the independent retailer is very important to us as a company and Lane Mondial is thrilled to be sponsoring Yarn Shop Day which is a special event like no other.”

If you would like to sign up then contact Paige on 01206 508605 for more information.

And if you are at CHSI Stitches then pop along to the Aceville stand, E22, and you can sign up for Yarn Shop Day 2019 there and then.

From the Craft Business Directory