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Editorial blog

Top tips on making the most of your space

01 Aug 2018

With the hustle and bustle of everyday life, it can be tricky to find the time to take a step back and reflect on your store, especially when you spend so much of your life in one space. Well now it’s time to take note, as I run through my top tips on how to make the most out of your business space!

Window to the world

Your shop front is the first place to start. When you are inside and working hard it can be easy to forget about the face you are showing to the outside world. My first tip is to make the most of your shop windows! Have a display of must-have products that will catch a prospective customer’s eye but remember to not go overboard as you want to allow natural light through, so it remains bright and welcoming as they walk inside.

Navigation

Once your shop window has enticed customers in, you want to make sure your space is easy to navigate. Display your products in clear categories so they are easy to locate, don’t stack the shelves too high so your customers can’t reach your items and don’t overload them either, otherwise it will feel claustrophobic.

Online

You can also apply these thought processes to your online shop, as an impressive landing page and an easy-to-use website will make people stay and search for the products they want. Good experiences keep customers coming back and this is just as important online as in-store. Get friends to test your layout and give you feedback, as whilst it might look clear to you it could be complicated for others to use.

New releases

If you’re a bricks-and-mortar store, it’s a good idea to place brand-new releases on display in the most prominent areas. Anyone looking for them will be able to easily find them, while someone simply popping in for some cardstock will be enticed to browse.

Large and small

Another tactic is to make the areas near your till home to your smaller consumables such as glue, glitter, magazines and paper piercing tools. These items make good impulse purchases that your customers will spot and chuck in their basket as they go to pay for their items.

love to see the products in action rather than in the packet.

Quick wins

There are a couple more quick wins that you should put into place to make your website more user friendly:

• Ensure your contact details are easy to find on your homepage so customers can easily get in touch if they need to. Making them trawl through your site can be off-putting

• Regularly updating your front end with new products, blogs, guides, tips and so on will increase return visits and loyalty

• Bright colours and easy-toread fonts will make your pages stand out and improve the customer’s shopping experience

• Adding a pop-up for feedback is also a great way to keep track of how you’re doing, so you can continue to adapt and tweak as required for your customers!

So, there you have it, my go-to-guide for maximising your space, whether that’s online or in-store, and amplifying your assets. Remember, sometimes the smaller changes make the biggest difference!

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