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Editorial blog

Sara Davies’ Retail Clinic: COVID-19 Business Advice

25 May 2020

The last couple of months have proven to be challenging for everyone and fantastic businesses are struggling to make ends meet. I am by no means an expert, and we are all doing what we think is best for our companies. However, I thought I would share a few thoughts and business tips that I have found really helpful, when trying to navigate through this very difficult time.

It’s time to adapt

First of all, it’s important to remember that it is not ‘business as usual’ and lots of our daily operations will have had to come to a halt. All we can do is focus on what is working for our businesses and pay greater attention to those areas, adapting our services to work with the current situation.

For example, if you work in the craft industry, it might be that your products are continuing to sell well online, so, whilst bearing government regulations and advice in mind, you can continue to promote your items on these platforms. Also, while bricks and mortar stores aren’t open at the moment, there are lots of online marketplaces where you can sell your products, even if you are in the very early stages of setting up a craft or hobby-based business.

Capitalise on this newfound surge in interest

During this time, people are eager to try new things that could potentially alleviate stress and boredom. Customers will be thankful for giving them suggestions of projects they can replicate at home to give them a bit of a break. It could also introduce new people to your brand who have never thought about taking up a craft. Crafting has such a large community, and with it, a huge support network. Look at different ways you can encourage this for people at home, whether it’s additional content or free downloads on your website, inspirational ideas on your social media or creating a space where people can share with one another. It’s also a perfect time to support other companies on social media and a great opportunity to highlight worthwhile initiatives from other businesses, whether they work within the craft sector or not.

Keep lines of communication open

No matter which industry you work in, an important thing to remember is that messaging is key. It’s an uncertain time for everyone and your customers will appreciate being kept in the loop. Insights into what changes you’re making to the business that will affect customers, things that you are adding instead and precautions you are taking to stay safe will be greatly appreciated by your followers.

Finally, remember that everyone is going through this together. No one has the right or wrong answers but chances are, if you reach out for help people will be willing to support you with the guidance or advice that you need.

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