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Editorial blog

Lia Griffith examines the growing DIY wedding trend

02 Apr 2018

Lia Griffith is an internationally renowned DIY designer, crafter, photographer and stylist. After realizing the demand for her unique paper flower designs, Lia launched her handcrafted lifestyle blog in 2013, offering DIY projects, printables and inspiration. Working full time to offer consistent, quality content, Lia soon saw her website flourish and now inspires millions worldwide to reconnect with their creativity every day.

Can you tell me a little bit about your background?

My parents were both incredible artists so my three sisters and I grew up in a household of creativity. Dad built our home, Mom made our clothes, she taught us how to sew, we canned everything, recycled old furniture, from top to bottom we handcrafted everything. As a child I had hated it but over the years I grew to love the DIY aesthetic and now it is absolutely part of everything I do.

My career has primarily centered around graphic design but included time as a florist, a children’s clothing designer, a restaurant designer and a wedding stationery designer. It was while working as a wedding stationery designer that I discovered my passion for designing and making paper flowers. In 2013, I took a leap of faith and turned that passion into a DIY lifestyle blog. In the last four years we have grown to a team of ten talented individuals committed to sharing daily patterns and tutorials for a handcrafted lifestyle. We have a membership community of over 10,000 and over 500,000 site users per month.

Aspects of a diy wedding are becoming increasingly popular? what do you put that down to – is it the rise in the trend of personalisation?

I think the rise in DIY weddings is down to a couple of things. Changes to laws governing legal locations for marriage opened the doors (excuse the pun!) for those looking to create a more unique occasion. No longer are marriage ceremonies confined to religious or civil buildings. This allowed people to start thinking outside the box and consider what they really want their special day to look like. I think as a result, we’re seeing a shift in what people expect from their wedding day. The traditional formalities are being replaced by a desire to make the day truly unique to the couple.

Paper bouquets appear to be one trend that is growing – are people wanting to keep them as a keepsake as an alternative to an organic floral bouquet?

Yes! A paper bouquet can be made ahead of time, you have more control over the colour palette, and you get to keep it forever! That also goes for boutonniere’s and bridesmaid bouquets. The bride-to-be has the option of making the bouquet herself which makes it truly one of a kind. Frame it in a box frame after the event and you have a meaningful piece of wall art to treasure forever.

How much papercrafting can go into a wedding?

We have created patterns and tutorials for everything from the announcement cards to the centerpieces, photo backdrops to flower crowns, chair decorations to favours - the list goes on! There really is no end to what you can make with paper. We have even made a couple of paper gowns out of crepe paper - it’s such a versatile material!

From bunting to table decorations could a crafter do it all?

Yes! With a well thought out plan, anyone wanting to DIY their wedding could have such fun! Sew your own tablecloths, infuse your own liquor, make your own paper bridal bouquet, design your own invitations - there are plenty of websites out there that can help you with the elements you’re less sure about. For example, we have several wedding stationery suites that are editable - you simply download the design, enter your own details and print at home - it couldn’t be easier. You can outsource other handcrafted items like your rings and your dress if you wanted to keep it all truly personalised.

How can retailers take advantage of this rise in diy popularity?

Retailers should be keeping abreast of the trends in DIY weddings - a quick search online will tell you what colours and textures to be looking out for. Paper decorations will be huge in 2018, so look at offering DIY kits that allow craft newbies to get involved at a level that doesn’t intimidate. Think about running workshops for Brides and Grooms-to-be that allows them to see just how easy it is to achieve beautiful handmade aspects to any wedding day.

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