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Editorial blog

How to Have an Easter Sales Boost

12 Feb 2020

Crafting for Easter and spring is a great way to entice customers into your shop. A huge market for Easter gift giving and for decorating for spring in general. Try these effective ideas to boost your sales and presence in the market.

Think big

Wreath making is growing in popularity. Inspired by Instagram, many people want the front of their home or maybe their craft room door to look pretty all year round. Consider running a workshop decorating wicker wreaths with artificial flowers and foliage, patterned eggs and wooden bunny shapes. Pompoms also look great on wreaths and it’s a creative way to use up odd balls of yarn. It’s also an easy make to do with kids. Pompoms can also be used to make Easter chicks and bunnies. Just a couple of sizes of pompoms, googly eyes and some card to make ears and feet and you have a wonderful Eater menagerie.

Easter trees are also becoming more fashionable. Why not be a trendsetter and decorate your store with one? Run an Easter decoration competition for your customers and put all the decorations on show in the shop to draw people in, and you could even ask the public to vote on their favourite. The more involved your customers are, the more they are likely to keep coming back to your store. Make the competition prize a voucher for your company or a free workshop place and this will result in more interaction and potential sales. You could also think about stocking the trees to decorate. Both white and natural style twig trees are great accessories for the home.

Host a variety of themed workshops

For those who are a little reluctant to make an Easter decoration on their own, consider organising craft workshops. Paper clay and cookie cutters are a great medium for this and not a huge outlay. Use the cutters as shapes for eggs, bunnies, chicks, flowers and hearts. The clay can be bought in several colours or buy white and colour it with food colouring.

Alternatively, invest in some papier-mâché shapes with an Easter/spring theme. These can be painted or use deco mâché paper for a colourful and fun effect. This is a super easy workshop to run with children.

They get to choose their shape and the colours of paper they are using and most of them need very little help, leading to a sense of accomplishment. Workshops for kids are super easy for this time of year. They can decorate paper eggs with scraps of paper, make bunny themed paper plate puppets, decorate and personalise an egg collection basket and so much more. There are so many great ideas and a quick google or look in Pinterest will give you enough ideas to run workshops all through the Easter holidays.

Creating paper flowers for wreaths, home décor, cards and table decorations is another great workshop to run. There are many dies both on manual and electronic cutting machines available. With an electronic cutting machine you can resize the flowers from tiny to huge, thus making them more versatile. It’s a fun way to introduce your customers to the world of electronic die cutting. You can cut many types of material, including paper, cotton and felt (depending on the type of machine), giving plenty of choices for creativity.

Offer a good range of traditional products

Many workplaces and schools run an Easter bonnet competition. Ensure that you’ve got plenty of supplies stocked to keep up with this trend! Have a couple of styles and sizes of base hats and then crepe paper to make flowers, paper straw, mini nests and of course those cute little chicks and more little eggs to decorate the hats with. More really is more when it comes to the ultimate Easter bonnet.

A beautiful handcrafted table display leading up to Easter can include hand painted ceramic or mâché bunnies with beautiful flowers that can be real, artificial or paper. Don’t forget to add greenery and foliage, it’s the perfect way to bring your display to life.

For customers that knit and crochet don’t forget to stock up on Easter and spring themed patterns and lots of pastel wool and yarn. Kids, big or small, love an Easter egg hunt. Bunny feet markers, signposts, baskets and plastic eggs to hide clues in are great product investments. Allowing customers to scale their order to however many people they’ve got coming to their hunt is a great way to entice crafters on a budget. Bunting is another great seller for these events.

This really is a great time of year where people are feeling positive and want to create something beautiful in their homes or to give to friends and family. Be a part of that excitement and drive sales with a warm welcome and maybe some carrot cake!

Be a social pro and go big promoting easter online

Maximise your Easter by pairing in-store displays with these excellent tips for engaging with an online audience…

Organise an online easter egg hunt

A fun way to encourage people to visit your website and browse products this spring is by launching a virtual Easter egg hunt. Simply hide a handful of images of Easter eggs in various sizes throughout the pages of your website. Ask your online customers to fi nd them in order to be in with a chance of winning a prize, which could be a voucher, a discount code or a beautiful Easter prize bundle. It’s important not to make this challenge too difficult to avoid potential customers giving up and clicking away from your website. Ask the public to tell you the locations of the eggs via an email or social media message, add their names to the prize draw and watch your exposure grow!

Create video content to will inspire

Providing a well-stocked supply of Easter crafting products will encourage customers to rely on you for the essentials year after year, but if you really want to excite and inspire your audience then it’s worth considering video content. Simple, but effective projects are perfect for this, such as an Easter-themed bookmark or 3D card making techniques, as they are quick to make and give the viewer confidence to give it a try. Be sure to pick projects that use products that you specifically want to promote, such as a new range of ecofriendly glitter or stamps, and keep videos short and concise. This idea will take forward planning and some time, but it’s a great way to introduce new customers to your brand. Share the videos across social media frequently, along with links to the mentioned products for maximum effect.

Create flash sales or promo codes

Customers feel inclined to spend more when they feel they’re getting good value for money, so consider hosting a flash 2 for 1 sale or 20% discount code across your online store or on selected ranges. A 24 or 48 hour time limit will give people a sense of urgency to complete their purchase – just make sure it’s launched at a time when Easter is fast approaching. Posting announcements of this promotion on social media a day or two before launch is a useful way of increasing awareness and anticipation.

Social media giveaways winners

Facebook and Instagram are two platforms that rely on visually enticing content in order to receive a positive response from their audience. Why not try creating a beautiful Easter bundle with handy products, vouchers and sweet treats to use as a prize for a social media competition? Take a few photos of your prize and decide which platform is going to host the giveaway. To avoid confusion, it’s a good idea to invite people to enter on one post only so that you can easily see how many people have entered. Try asking your followers an Easter themed request, such as, ‘To enter, tag someone you would treat to one of your Easter makes’. That way you’ll double your exposure with each entry comment and friends of the people who have entered will see these interactions, too. Terms and conditions are important here – state in the post that entrants must be based in the UK (unless you’re happy to ship the prize internationally), age restrictions if necessary, the time and date that the entry period will close, allow one entry per person and state that entrants must be following your company page and have liked and commented on the post. Remember to promote the competition on your other social media platforms, asking the public to head over to the hosting post and enter there. This is a fantastic way to grow your social following and introduce new people to what your business has to offer.

From the Craft Business Directory