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Editorial blog

How to Have a Successful Trip to H+H Cologne

11 Feb 2020

With only a few months to go before h+h Cologne 2020, one thing is already certain: the success story of the International Trade Fair for Creative Handicraft & Hobby Supplies is set to continue when it returns to this annual trade show from 20-22 March 2020.

Alongside the sector’s top German companies, a whole host of market participants from outside the country have already confirmed their attendance at the world’s most important trade fair for the textile handicrafts business. Once again, around 16,500 international trade visitors are anticipated, who have more to look forward to beyond the comprehensive range of products and services offered by the exhibiting companies.

That’s because a crucial factor in the fair’s continuing success is its first-class event programme, the principle aim of which is to provide the international specialised trade with important commercial stimulus and creative incentives to attract new business, promote sales and retain customers. The motto for the coming year is “Rock Your Success – Success Through Creativity!”. Under this banner, high-profile experts will pick up on the sector’s trending topics and present tried-and tested business strategies in the My Lovely Living Room event space. The range of subjects covered will extend from good self-organisation and advice for using Instagram and Google Maps effectively to designing an optimal service offer as the key to success.

The event is set to open with a series of talks featuring Nina Schnitzenbaumer. The successful photographer and business woman has been coaching the elite of German creative talent for many years. Her Emotion-Driven Marketing podcast shot straight to number one on the iTunes charts. Through her public seminars and online community, participants learn how to handle their own creativity and raise it to a higher level so that they can turn their passion into a business. In this talk, she will reveal how she started out, covering the best strategies and how others can reach their ideal customers effectively, making their dreams of running their own businesses a reality.

Increasing turnover through inspiring shop design

Gabriela Kaiser is convinced that the very design of your business premises is an important key to success. In her lecture Shop Concepts and Interior Decoration – Ideas for Creative, Modern Solutions, she will explain how to attract your target market into your shop and why bricks-and-mortar retailers need to offer their customers more of an incentive than just products arranged on shelves. She will include examples and give trade visitors suggestions for inspiring ways they can present and decorate their own retail spaces.

What is the best way to communicate with your customers? What approach has the greatest chance of success? For 20 years, PR manager, editor and trainer Katrin Speer has been advising German and international companies and associations on the design of their corporate and product communications. Drawing on her wealth of experience, she will present the 10 Most Important Rules for Sustainable Customer Communications to the audience of international trade visitors.

What are the secrets of good customer service?

The quality of your customer service is also critical when it comes to running a business, Sarah Steiner, a graduate in communications design, will be on hand to provide handy tips. As she explains knowledgeably: “Excellent service helps you gain customer loyalty. In turn, customer loyalty protects your business when the economy weakens. It’s also the cheapest way to generate sales, and you can use it to expand and consolidate your market position.” Steiner’s presentation at h+h cologne 2020 will focus on how good service works and what obstacles have to be overcome when planning a service offer.

High Street retailers as local heroes on google maps

If used correctly, Google Maps can also be key to the success of bricks-and-mortar retailers. In his h+h presentation, Become a Local Hero with Google My Business – 12 Tips and Tricks to Get Your Business Really Rocking on Google Maps, Sven Deutschländer explains how specialist retailers can successfully turn the global search engine to their advantage in the struggle to get customers’ attention. Deutschländer is a managing partner at Berlin’s dskom agency, and since 2002, he has been helping companies establish and grow their online visibility.

These are just some of the topics that will be addressed in the My Lovely Living Room event space. The current talks programme with even more interesting lecture guests and experts can be found on the h+h cologne homepage under the events menu. The offer will once again be rounded of by a trend fashion show put on by the members of Initiative Handarbeit (Handicraft Initiative), an exciting workshop programme, as well as numerous special activities with artists and various institutions.

Why you should visit

As the world’s largest ordering platform of its kind, the International Trade Fair for Creative Handicraft & Hobby Supplies presents a comprehensive spectrum of innovations in the context of sewing, crocheting, knitting, embroidery and other handicraft work. At h+h cologne 2019, 429 exhibitors from 43 countries presented their latest products, trends and collections in the areas of knitting, embroidery, crocheting, sewing and other handicrafts, as well as the corresponding accessories to an international audience. Around 16,500 visitors from 80 countries are expected to visit h+h cologne, which has shown continuous growth in Cologne for over seven years now.

From the Craft Business Directory