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Editorial blog

Hobbycraft Christmas Trends Revealed

31 Jul 2014

Craft Business attended this year’s Hobbycraft Christmas press show, which took place at the very quaint Homemade London craft salon on July 24. Strolling around and taking in all that Christmas at Hobbycraft has to offer this year, new editor Sarah-Jane Lampe has decided to share her findings to help you prepare for the festive season ahead.

The colours of Christmas

Red, gold and green have been the staple colours of Christmas for as long as anyone can remember, and although each year we see alternative colours flood the market, these three main colours always remain. The job of manufacturers is finding different ways in which they can present these colours to the consumer in a way that excited and interested them. This year we will see this done in the form of decoupage papers in new festive patterns; glitter and a variety of new stamp designs, chalk paints and new embossing powders.

Pom pom tastic

Ever since Kirstie Allsopp reintroduced us to pom pom making on her television show Handmade Home, we’ve all gone pom pom crazy! In fact, after Kirstie first gave them a mention, Hobbycraft saw a huge increase in searches for pom pom makers on its website. This simple technique has since established itself as a go-to embellishment across a variety of different crafts, from knitted hats and salves to making Christmas decorations and festive snowmen wreaths, crafters are even using them as an alternative decoration to bows and ribbons when it comes to wrapping presents. The possibilities of the pom pom seem to be almost endless, making it a hot trend that will continue into spring 2015.

Gift wrapping

One of the simplest ways to introduce newcomers to papercraft is to get them designing and creating their own wrapping paper. This is a big trend for Christmas 2014 and crafters are customising a variety of papers with stamps, buttons, pom poms and any other embellishments they can find that will help them create a gift wrapping that is completely individual to them. This type of project is also a great way to get parents and their kids crafting together; grandma loves nothing more than receiving a homemade present from her grandchildren, right?

Home decor

We have seen sewing and stitching really come into its own in the last two years, thanks to shows such as The Great British Sewing Bee which have helped this sector’s resurgence. The stitching and haberdashery sector will continue to grow and many new comers to the craft, who have developed their new found skills, have begun experimenting with projects for the home. This Christmas we will see festive place settings and table runners, lampshades and cushions to name a few, which will be given as personal gifts or just to decorate the home.

Crafting cross over

In addition, we will also see many of the trends mentioned above used together to create Christmas decorations, as more and more products begin to crossover into different sectors offering multiple uses.

Baking and sugar craft

As the cupcake trend begins to slow a little, cake pops which have been a slow-burning trend is set to continue its steady increase in its rise to fame. Christmas will see these fun baked treats grace our buffets tables, as something special and festive for both adults and children. To give cake pops a festive touch, edible glitters are the perfect product purchase, so ensure you have them in stock.

Sugar craft often sees an increase in sales during the lead up to Christmas, with many looking for different ways to decorate their Christmas cake, so keep your eyes pealed for something different for those looking to create less traditional designs.

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