21 Oct 2019
Putting together bundles for Christmas presents is a great idea and these can appeal to all levels of crafters across all different markets. Claire Hamer, Trimcraft UK Trade Account Manager, gives us her top tips.
In your store, wrap the bundles in cellophane and a big bow to make them look like perfect gifts and offer gift wrapping for a small additional charge. Offer a wish list service, so that the crafter gets what they want on Christmas day.
2. Card making
For beginner card makers consider a tool pack to get them started. A bundle containing a trimmer, scissors, card blanks, envelopes, adhesives, a paper pad and some sentiment toppers make a great starter pack. If you can make a couple of sample cards and include a picture of them in the bundle, along with some instructions, then this is great added value and extremely useful to get the beginner crafting.
For the more experienced crafter, put together a bundle containing a collection with a paper pad and coordinating decorative elements, along with matching cardstock. This gives the recipient the option to get creative with their crafting and use the elements with their existing stash.
For crafter’s that love their planners and journals their nearest and dearest will be looking for the newest designs and 2020 calendar pages and accessories. A great bundle would include a journal, pens and stickers. If possible, offer a pick and mix on the stickers and journal bundle to make the gift as personal as possible.
A beginner’s stamp bundle could include a stamping platform to make stamping easy and give the recipient the skill to get good results from the very start. Match this with a set of stamps, some ink pads and good quality stamping card. Look at stocking matching stamp and dies stamps for intermediate stampers. There’s plenty of choice of suppliers for these products.
In addition to offering bundles including albums and papers with matching embellishments, it’s also worth talking to local photographers to work together to offer a photography course or reduced-price photograph printing.
Colouring is probably one of the easiest crafts to get into and one of most affordable. A simple bundle of a book and colouring pencils, tied together with ribbon can be a great gift. Alternatively, bundle several similarly themed books together for those that are already have the colouring bug.
7. Die cutting
It’s worth considering stocking higher ticket priced items to sell as Christmas presents. Put together die cutting bundle dies that contain a manual or electric machine with a couple of core die sets, such as nesting shapes, tags, sentiments or alphabets and for those looking to upgrade to the next level offer them a bundle including an electronic machine such as the Cricut or Silhouette with SVG fi les collections available on USBs.